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Re: Another High Street Rebrand
Posted: Sat 15 Oct, 2011 14.54
by lukey
scottishtv wrote:That new British Gas logo looks a bit cold, harsh and slightly sinister compared to the soon-to-be-phased-out one. Mind you, it's probably better suited to the company for exactly those reasons.
I wonder when we'll start to see the
Scottish Gas variant. Always puzzled me why they retain this trading name up here.
Just saw a new-style Scottish Gas van scooting past, so not long I guess...
Re: Another High Street Rebrand
Posted: Sat 15 Oct, 2011 15.20
by Critique
In other news, Sky seem to have finally updated the livery on some of their vans. They've been running around with 'Wallace and Gromit and the Curse of the Were-rabbit' promotions on Sky Movies, and 'The Simpsons' on Sky ONC for years, along with out-dated logos, etc.
Re: Another High Street Rebrand
Posted: Sat 15 Oct, 2011 22.10
by AxG
Virgin Media have a different logo up on the
home page featuring the Union Flag.
Re: Another High Street Rebrand
Posted: Sat 15 Oct, 2011 22.26
by Jovis
Re: Another High Street Rebrand
Posted: Sat 15 Oct, 2011 23.36
by lukey
God, bigging up the "British heritage of the brand" is a bit hollow when it was only concocted within the last five years. I mean, what the feck is its function - a reminder?
Re: Another High Street Rebrand
Posted: Sat 15 Oct, 2011 23.48
by WillPS
designed to reflect the British heritage of the brand
A company registered on the NYSE and formed through the amalgamation of 2 companies on the NYSE (and before that several smaller companies, mostly on foreign stock exchanges). Precisely what British heritage are they talking about?
Looks icky if you ask me, overusing the flag is distinctly 'not British'. We don't need to literally wear our flag to remind ourselves of our "heritage" (a word I dislike being used in that context altogether), we are intrinsically aware of it.
I also dislike how Pleasure Beach Blackpool have plastered the Union Flag across all their (mostly foreign) rides this season - it's a park that caters for mostly domestic tourists, I don't see the need.
Hopefully it'll die down once the Olympics are out of the way.
Re: Another High Street Rebrand
Posted: Sun 16 Oct, 2011 08.31
by Invent Meridian
British heritage? Does Virgin Media not class itself as a British company any more then?
Re: Another High Street Rebrand
Posted: Sun 16 Oct, 2011 13.46
by James L H
A few weeks ago BT Vision got a branding redesign. The new design has BT Vision as one word and the logo also now features a play symbol. The logo is supposed to reflect the modern content available on the digital service.
Some infomation on the re-brand :
http://www.marketingweek.co.uk/sectors/ ... 86.article
http://www.corporate-eye.com/blog/2011/ ... -identity/
Re: Another High Street Rebrand
Posted: Sun 16 Oct, 2011 15.13
by lukey
Is there a VOD service *not* using a stylised play symbol in their logo?
Re: Another High Street Rebrand
Posted: Sun 16 Oct, 2011 16.48
by Cache
The Official Charts Company has a new logo - can you spot the clever little number in the middle?
Re: Another High Street Rebrand
Posted: Sun 16 Oct, 2011 22.37
by WillPS
Mattarz wrote:The Official Charts Company has a new logo - can you spot the clever little number in the middle?
I love stuff like that, always reminds me of the National Bus Company:
