Another High Street Rebrand

Gavin Scott · Wed 11 May, 2011 18.48

Sput wrote:Ah, little chef, the only place I've ever seen bacon fried in slow-motion.

Is it possible you were driving past at extremely high speed? That may have altered your perception of time.

Sput · Wed 11 May, 2011 21.00

No, although I was dining at 7am with some scientists, so that'll have altered the perceived speed of time a bit...

Gavin Scott · Thu 12 May, 2011 08.08

Touche.

Invent Meridian · Fri 13 May, 2011 08.02

Ruddy 'ell, that is hideous, perfect for normal Little Chefs then. The red is to bright, the font is too effeminate and not in any way retro.

The last time I visited a Little Chef was in March at the Popham branch. The food was good although it tasted and looked similar to the Youngs Gastro Haddock and Chunky Chips box meal even though the Little Chef meal was supposed to be Hake.

http://www.youngsseafood.co.uk/web/prod ... =ff&id=129

bilky asko · Fri 13 May, 2011 13.23

WillPS wrote:None of these operations are at all able to deal with any spikes in demand. DPD are generally better but like the rest they screwed up last Christmas, taking almost a month to deliver a package (from being logged as in their system to delivery) with plenty of "tomorrow" promises.

After HDNL left an Xbox 360 I had purchased as a Christmas present for my girlfriend in the bottom of a wheeley bin in a yard overlooked by several tightly packed terraced houses, I told Amazon a while ago that I would stop using them unless all future deliveries were fulfilled by Royal Mail or Parcelforce.

Funnily enough, Royal Mail are the only people I've had complaints about - all of our letters are folded, red rubber bands are strewn across the town, the post can come any time between 11:30pm (when the postman's shat the bed) and 5:30pm. Some letters have been left in the garden, and soaked in the rain, and they constantly get the wrong address for our post and everyone else's. I've never had a problem with a delivery company, and only Royal Mail have left depot collection cards, so we can travel to Mordor to pick up our package.

Chie · Fri 13 May, 2011 15.30

Jake wrote:

Why are Little Chef apologising to sachets for only using Heinz bottles? Does not compute.

Edit: Right, I think I've got it now - they are apologising because sachets have been banished from the restaurant and replaced with bottles of Heinz condiments. It was the 'we only use' that didn't make sense, because the customers use them, not the restaurant. To be honest, that's not much of a selling point anyway. Sachets are more fresh, and someone could have tainted the bottles with an unpleasant substance.

Sput · Fri 13 May, 2011 15.56

Well, if they were able to...

DJDave · Fri 13 May, 2011 22.30

I like the new look, but it does seem a bit soft that only about 4 of the Little Chefs have the Heston look.

James L H · Sat 14 May, 2011 16.19

DJDave wrote:I like the new look, but it does seem a bit soft that only about 4 of the Little Chefs have the Heston look.

There was another re-brand used before the Venture Three branding which was from irisassociates. The changed some of the things that Heston introduced and their branding can be seen in the York branch of the Little Chef. Am I the only one thinking 3 re-brands in little under 5 years is a bit excessive?

DJDave · Sat 14 May, 2011 17.41

lol yeah 3 rebrands is stupid, but lets hope this one sticks and they start revamping the rest of sites, I hear there is more then 4 with this new look now, the website is out of date.

DJDave · Sun 15 May, 2011 00.39

Just to add on the rebrand topic found this the other day http://your.asda.com/netto