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Posted: Sun 09 Jan, 2005 19.11
by Johnny
Lee wrote:Yay can I have a go? I've gone for a cheaper
crossroads look
I like the colours on Jay's best, although the colours seem to stand out more than the logo. Reminds me of Iceland, they have a bit of a fading logo.
With the exception of top left the rest look good. Take note Morrisions
Posted: Sun 09 Jan, 2005 19.51
by jay
OK, now I have gone too far.
This would never happen, but it looks quite nice!
Larger version of Store Plan
Posted: Fri 15 Apr, 2005 13.43
by martindtanderson
Sorry I'm so late with this idea for modernising the morrisons logo which has replaced my local (nice) safeway logo. I think its a bit more friendly which is better than the harsh old fashioned logo in use now.
Posted: Fri 15 Apr, 2005 14.08
by Gavin Scott
Really nice on the eye but I suspect all those "price cuts" would evaporate to pay for the printing and signmaking costs!
Posted: Fri 15 Apr, 2005 14.21
by Pete
it would work better is the M wasn't as tall as that. But even a simple cleaning up of the logo would work.
Look at dear old Safeway itself
<img src="
http://www.centraltaxis.co.uk/pics/refs/safeway_sm.gif"> to <img src="
http://www.atel41.dsl.pipex.com/Safeway_logo.jpg">
Posted: Fri 15 Apr, 2005 14.42
by nwtv2003
The problem is with Morrisons, is that the 'M' logo itself has been around for some time now, At least 20 years or so I believe. Up until the mid 1990's, they constantly used the 'M' on all TV adverts, where it used to come to life. These got dropped but the logo remained and Morrisons expanded.
The only form of pres change Morrisons has had is it's fonts over recent years, it went tacky in the mid 1990's when they had all that 'Tell me more at a Morrisons store' crap, then they started to see sense by 2000, but since they took over Safeway last year, they changed it to the more suitable font, where as the logo has remained unchanged. Though like the Golden Arches of Maccies, the Morrisons logo is something that is quite recognisable, so in a way they would be stupid to get rid of it.
But coming from a Safeway view, it is a shame they've got rid of the more gentler, sensible Safeway logo.
Posted: Fri 15 Apr, 2005 14.52
by babyben
Maybe it's just me.. but I don't see what this is?
If I was walking to the supermarket and I saw that - I'd turn the otherway - looks like a morrisions gay pride supermarket!

Posted: Fri 15 Apr, 2005 15.22
by jay
Lol. I suppose it is a little bit 'gay'...
It's supposed to be the front of the store, the grey box thing is the doorway to enter/leave the store.
Posted: Fri 15 Apr, 2005 15.38
by cdd
jay wrote:Maybe we should try and come up with some new logos for supermarkets?
Let's see what you'd like Morrisons to look like!
how about this?
Posted: Fri 15 Apr, 2005 20.10
by tomell761
Just thought I'd have a go at trying a few ideas for morrisons in a more warm orangey colour-I actually did the first one a while back trying to recreate the abbey effect, and I do think it suits a supermarket more than a bank anyway. The other two were just a couple of 'simple but effective' ideas

Posted: Fri 15 Apr, 2005 20.14
by Gavin Scott
You need to stick an "M" on the front of that "orrisons" because it just doesn't read properly.