Re: Another High Street Rebrand
Posted: Thu 07 Apr, 2011 20.19
I saw the revamped M&S at Warrington Gemini today and nearly did a wee in my pants. I have to say it's absolutely stunning inside and out.
A couple of exterior pics here.
I know several folk on here will be familiar with the old store but for those who aren't, it was a dismal 1980s metal thing from an era when it was considered acceptable for shops on out-of-town retail parks to look like industrial units with no aesthetic appeal whatsoever.
There are not one, but three cafés inside (I don't recall it previously having any!):
1. A "please wait to be seated" bistro-gastro-restaurant-thing called "M&S Kitchen"
2. A Selfridges-style "Food on the Go" deli bar
3. A more conventional, but still very swish and modern, coffee shop (although distinctly different to "Café Revive" which I've recently seen popping up in other stores)
I suspect one or more of these formats are trials. If that is the case, it seems unfortunate to pilot them in an M&S situated right next door to an IKEA, where the coffee is famously free, Full English breakfasts are 99p, pastries are 50p, etc. The results of customer demand are hardly going to be representative of a typical M&S which isn't next to an IKEA.
My only niggle would be the inconsistencies between capitalisation and lower case on the large format lettering appearing on the in-store signs and walls. I saw "Food Hall", "Food hall" and to complete the trilogy, "food hall".
The only M&S I'm now aware of that's in desperate need of a revamp is Macclesfield, which had some half-hearted tweaks in the late 90s (mainly only to the interior) but still has fittings and exterior signs from the 1970s, and just looks shabby throughout.
A couple of exterior pics here.
I know several folk on here will be familiar with the old store but for those who aren't, it was a dismal 1980s metal thing from an era when it was considered acceptable for shops on out-of-town retail parks to look like industrial units with no aesthetic appeal whatsoever.
There are not one, but three cafés inside (I don't recall it previously having any!):
1. A "please wait to be seated" bistro-gastro-restaurant-thing called "M&S Kitchen"
2. A Selfridges-style "Food on the Go" deli bar
3. A more conventional, but still very swish and modern, coffee shop (although distinctly different to "Café Revive" which I've recently seen popping up in other stores)
I suspect one or more of these formats are trials. If that is the case, it seems unfortunate to pilot them in an M&S situated right next door to an IKEA, where the coffee is famously free, Full English breakfasts are 99p, pastries are 50p, etc. The results of customer demand are hardly going to be representative of a typical M&S which isn't next to an IKEA.
My only niggle would be the inconsistencies between capitalisation and lower case on the large format lettering appearing on the in-store signs and walls. I saw "Food Hall", "Food hall" and to complete the trilogy, "food hall".
The only M&S I'm now aware of that's in desperate need of a revamp is Macclesfield, which had some half-hearted tweaks in the late 90s (mainly only to the interior) but still has fittings and exterior signs from the 1970s, and just looks shabby throughout.
