WillPS wrote:SirKen, may I enquire why your website is named "UK Retailers" when it seems to almost entirely focus on Morrisons?
Further proof that Morrisons are eternally stuck in the past too. Those half-height refrigerators have been mostly removed from the others (or are at least in the process of being removed, in the case of the Co-op and JS), and the dynamic displays of fruit haven't been seen anywhere (besides Supermarket Sweep) since the early 90s! Does look good in both cases though, I must say.
Good point, I do cover others from time to time - I did a great bit on Asdas availability issues that was well received and google analytics indicates people search for uk retailers still so its a bit of a 'brand' now.
The Morrisons stuff was by accident really, never intended to be solely Morrisons but Kirkstall appeared, everyones down south and all new store concepts up here it became a bit of a vocation to do Morrisons stuff with the amount going on. Especially when you get around, make contacts and hear more and more....
Half height refrigerators are brand new though, its not a case of being stuck in the past as they work for the 'halo' feel they have from the front to the back of the store. Whilst they may be 'old school' they work for them as a standard refrigeration unit wouldn't work at all.
I don't think its a bad thing to try something old that worked before. Milk bags, for example, were apparently a big thing in the 80s in Soviet countries but I don't see you complaining about Sainsburys introducing them.
Anyhow compared to Tesco's produce section which consists of just green tray after green tray, I suspect something like this would be far more pleasant to shop in and indeed increase sales as people would be more tempted to buy the stuff.
Exactly, the sales figures are Kirkstall are mid teens % increases so it clearly works.
I think certain people (not necessarily you Will, you have a good grasp of stuff) do like to target Morrisons with the 'old fashioned' handle but they are trying to change things rapidly and should be cut a bit of slack to be fair.
They're all the same, at least Morries are trying with their concept stores - compared to a new build Asda that's just a yawnfest to shop in with no real clear order of aisles or indeed range.
