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Re: Another High Street Rebrand

Posted: Sat 08 Jan, 2011 18.36
by Pete
There are certianly plenty McCafe's in Germany and Italy.

Re: Another High Street Rebrand

Posted: Sat 08 Jan, 2011 18.40
by Beep
Pete wrote:There are certianly plenty McCafe's in Germany and Italy.
All of the ones I know of still exist, although the external signage was changed to "McDonalds Cafe"

Re: Another High Street Rebrand

Posted: Wed 12 Jan, 2011 18.59
by Cache
Beep wrote:
Pete wrote:There are certianly plenty McCafe's in Germany and Italy.
All of the ones I know of still exist, although the external signage was changed to "McDonalds Cafe"
We still have one in York, it's rather nice actually. I still choose Pret over it though.

Re: Another High Street Rebrand

Posted: Wed 12 Jan, 2011 19.05
by Pete
Mattarz wrote:We still have one in York, it's rather nice actually. I still choose Pret over it though.
That is because you are pret-entious

hahahahahaha.

sorry.

The mugs you posted on the previous page do look rather nice actually, was afraid they were going down the cup and saucer route. Is it just me that hates those glass cups that Costa give you for a medium latte?

Re: Another High Street Rebrand

Posted: Wed 12 Jan, 2011 20.41
by Sput
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Re: Another High Street Rebrand

Posted: Thu 13 Jan, 2011 17.09
by Cache
Pete wrote:
Mattarz wrote:We still have one in York, it's rather nice actually. I still choose Pret over it though.
That is because you are pret-entious

hahahahahaha.

sorry.
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Pete wrote:The mugs you posted on the previous page do look rather nice actually, was afraid they were going down the cup and saucer route.
You get a cup and saucer for a flat white I believe.

Re: Another High Street Rebrand

Posted: Fri 14 Jan, 2011 22.56
by iSon
I think you'll find the correct way of clapping on this forum is in the following way:

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Re: Another High Street Rebrand

Posted: Sat 15 Jan, 2011 00.06
by steddenm
Millie's Cookies have also changed their logo from...

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to...

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Re: Another High Street Rebrand

Posted: Sat 15 Jan, 2011 04.44
by BBC LDN
I like that new Millie's Cookies logo. The chunky white outline on the 'cookies' component is a little amateurish - creating a strange illusion of poorly kerned characters, and with some very unsatisfactory rendering around the S - but I think as a whole it comes together reasonably well.

The website is better in concept than execution, but I get a sense that they've only half-committed to working with the idea of making the brand seem a bit more 'homely' - as if these were actually cooked by 'Millie'. The logo tells me that that was part of their thought process, as do some of the components of the website design, but as it stands it seems to be stuck in an uncomfortable limbo between the boutique 'baked by Millie' retro style, and the 'we want to be hip and cool'.

It would have been nice to see an identity that more convincingly sticks with one strong branding concept. The mix of retro style, modern font (as used on the website for shout-outs), and decidedly contemporary 'down to earth' copy ("tasty stuff"/"worky stuff"; "assisting the head honcho" etc) makes it all a bit too schizophrenic for my tastes. Still, even with these failings, it's better than the identity system it replaces.

Re: Another High Street Rebrand

Posted: Sat 15 Jan, 2011 18.05
by DVB Cornwall
A new identity and a new life for the former BT Satellite Station on Goonhilly Downs in Cornwall

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and the new plans are discussed

here….

WWW.THEENGINEER.CO.UK/NEWS
15-Jan-2011 @ 18:04

Re: Another High Street Rebrand

Posted: Sat 15 Jan, 2011 18.21
by Critique
Ipswich Borough Council has finally updated their logo to something that actually isn't all that bad.
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^^ Previous ^^

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^^ Current ^^