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Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 15.34
by Jake
Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 16.12
by WillPS
Except if you ask random person off the street to describe the McDonalds logo, they'll know - the same isn't really true of Starbucks.
Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 16.33
by Jake
WillPS wrote:
Except if you ask random person off the street to describe the McDonalds logo, they'll know - the same isn't really true of Starbucks.
Perhaps not at the moment, but as Starbucks expand into new countries they'll want their brand to have that sort of recognition. Think Nike's swoosh or the Apple logo.
Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 16.46
by Jovis
It could be too complex for that though - but we'll see.
Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 20.40
by WillPS
Jake wrote:WillPS wrote:
Except if you ask random person off the street to describe the McDonalds logo, they'll know - the same isn't really true of Starbucks.
Perhaps not at the moment, but as Starbucks expand into new countries they'll want their brand to have that sort of recognition. Think Nike's swoosh or the Apple logo.
Perhaps - but now we're comparing extremely simple shapes (an M, a tick and an apple) to quite a complex symbol.
Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 21.43
by DVB Cornwall
Probably looking to try alternative store types other than Coffee, a new logo makes this easier, whilst retaining an identity with the parent.
Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 22.49
by WillPS
DVB Cornwall wrote:Probably looking to try alternative store types other than Coffee, a new logo makes this easier, whilst retaining an identity with the parent.
... like what? What could the Starbucks brand do other than front a coffee shop?
The only example of a similar scheme I can think of is McDonalds failed McCafe format.
Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 23.56
by Andrew Wood
McCafe has 'failed' in what sense? 1300+ branded cafes around the world isn't too bad.
Re: Another High Street Rebrand
Posted: Sat 08 Jan, 2011 16.49
by WillPS
I didn't realise they still existed elsewhere!
Perhaps the UK chain was cut to allow Pret a Manger to flourish?
Re: Another High Street Rebrand
Posted: Sat 08 Jan, 2011 17.09
by Alexia
WillPS wrote:I didn't realise they still existed elsewhere!
Perhaps the UK chain was cut to allow Pret a Manger to flourish?
Pret flourishes alright... well...in London anyway....
Re: Another High Street Rebrand
Posted: Sat 08 Jan, 2011 17.33
by DVB Cornwall
WillPS wrote:DVB Cornwall wrote:Probably looking to try alternative store types other than Coffee, a new logo makes this easier, whilst retaining an identity with the parent.
... like what? What could the Starbucks brand do other than front a coffee shop?
The only example of a similar scheme I can think of is McDonalds failed McCafe format.
Anything really, some catering element probably of course.