Another High Street Rebrand

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Jake
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WillPS wrote:
Jake wrote:I suppose it's similar to McDonald's just using the Golden Arches.
Except if you ask random person off the street to describe the McDonalds logo, they'll know - the same isn't really true of Starbucks.
Perhaps not at the moment, but as Starbucks expand into new countries they'll want their brand to have that sort of recognition. Think Nike's swoosh or the Apple logo.
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Jovis
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It could be too complex for that though - but we'll see.
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WillPS
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Jake wrote:
WillPS wrote:
Jake wrote:I suppose it's similar to McDonald's just using the Golden Arches.
Except if you ask random person off the street to describe the McDonalds logo, they'll know - the same isn't really true of Starbucks.
Perhaps not at the moment, but as Starbucks expand into new countries they'll want their brand to have that sort of recognition. Think Nike's swoosh or the Apple logo.
Perhaps - but now we're comparing extremely simple shapes (an M, a tick and an apple) to quite a complex symbol.
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DVB Cornwall
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Probably looking to try alternative store types other than Coffee, a new logo makes this easier, whilst retaining an identity with the parent.
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WillPS
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DVB Cornwall wrote:Probably looking to try alternative store types other than Coffee, a new logo makes this easier, whilst retaining an identity with the parent.
... like what? What could the Starbucks brand do other than front a coffee shop?

The only example of a similar scheme I can think of is McDonalds failed McCafe format.
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Andrew Wood
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McCafe has 'failed' in what sense? 1300+ branded cafes around the world isn't too bad.
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WillPS
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I didn't realise they still existed elsewhere!

Perhaps the UK chain was cut to allow Pret a Manger to flourish?
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Alexia
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WillPS wrote:I didn't realise they still existed elsewhere!

Perhaps the UK chain was cut to allow Pret a Manger to flourish?
Pret flourishes alright... well...in London anyway....
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DVB Cornwall
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WillPS wrote:
DVB Cornwall wrote:Probably looking to try alternative store types other than Coffee, a new logo makes this easier, whilst retaining an identity with the parent.
... like what? What could the Starbucks brand do other than front a coffee shop?

The only example of a similar scheme I can think of is McDonalds failed McCafe format.
Anything really, some catering element probably of course.
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Pete
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There are certianly plenty McCafe's in Germany and Italy.
"He has to be larger than bacon"
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Beep
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Pete wrote:There are certianly plenty McCafe's in Germany and Italy.
All of the ones I know of still exist, although the external signage was changed to "McDonalds Cafe"
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