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Re: Another High Street Rebrand
Posted: Thu 06 Jan, 2011 12.27
by Pete
WillPS wrote:They're getting rid of mugs?!
The big heavy mugs used in stores, which Willson-Rymer said had become a "bit dated", are being replaced with bone china as the company responds to increasingly sophisticated coffee consumers and tough competition on the high street.
http://www.guardian.co.uk/business/2011 ... drops-mugs
Re: Another High Street Rebrand
Posted: Thu 06 Jan, 2011 12.53
by tillyoshea
Pete wrote:WillPS wrote:They're getting rid of mugs?!
The big heavy mugs used in stores, which Willson-Rymer said had become a "bit dated", are being replaced with bone china as the company responds to increasingly sophisticated coffee consumers and tough competition on the high street.
http://www.guardian.co.uk/business/2011 ... drops-mugs
They're replacing them with bone china? Sounds a great idea to me, I've never been a fan of the mugs.
Re: Another High Street Rebrand
Posted: Thu 06 Jan, 2011 15.35
by Cache
Well then, as they're getting rid of them, I may as well steal as many as I can.
I think they use china in the Conduit Street store, and they're rather fancy things. Very pretty.
Re: Another High Street Rebrand
Posted: Thu 06 Jan, 2011 15.57
by Gavin Scott
Y'all just sit there reading your books drinking coffee then, or are you all busy typing away at your screenplays?
Re: Another High Street Rebrand
Posted: Thu 06 Jan, 2011 16.09
by Sput
This reminds me of the AMAZING John Barrowman's part in Desperate Housewives, which I only watched to laugh at.
Re: Another High Street Rebrand
Posted: Thu 06 Jan, 2011 16.21
by Gavin Scott
Sput wrote:This reminds me of the AMAZING John Barrowman's part in Desperate Housewives, which I only watched to laugh at.
Haven't seen it. But I was thinking of Peter Griffen observing men who like to be seen on their laptops in coffee shops.
Re: Another High Street Rebrand
Posted: Thu 06 Jan, 2011 16.21
by Ant
Under Consideration's
Brand New has an article on the new Starbucks logo. Plus the website is generally great for company rebrands. Geek heaven.
Re: Another High Street Rebrand
Posted: Thu 06 Jan, 2011 19.32
by Philip
Ant wrote:Under Consideration's
Brand New has an article on the new Starbucks logo. Plus the website is generally great for company rebrands. Geek heaven.
Another follower of Brand New.
Pretty much the successor to Speak Up, but now focused directly on new logos and/or brand changes. Has an avid designer community and the opinions are very well-thought out. Even has a conference now.
Re: Another High Street Rebrand
Posted: Thu 06 Jan, 2011 19.49
by Cache
Yep, it's a variation of the Conduit Street mugs.
From experience, I know they have a T, G or V depending on size impressed into the handle. They're a lot lighter, and easier to drink from.
Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 08.51
by WillPS
I quite liked the slab-like feeling of the old mugs. Those ones look more like Costa's.
Re: Another High Street Rebrand
Posted: Fri 07 Jan, 2011 12.09
by WillPS
I find the whole rebrand really dumb. Dropping the word "coffee" because they don't just sell coffee is ridiculous. Every single coffee shop sells more than just coffee. Should 'Boots' rebrand because they don't sell shoes? Should 'vodafone' rebrand because they don't just sell phones?
Nobody calls it Starbucks Coffee - everybody calls it Starbucks.
Nobody called F. W. Woolworth "F W Woolworth" - or even "Woolworth", hence they rebranded to "Woolworths"
As rebranding goes, it makes sense to me.
