Well then, as they're getting rid of them, I may as well steal as many as I can.
I think they use china in the Conduit Street store, and they're rather fancy things. Very pretty.
Another High Street Rebrand
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Gavin Scott
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Y'all just sit there reading your books drinking coffee then, or are you all busy typing away at your screenplays?
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Gavin Scott
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Haven't seen it. But I was thinking of Peter Griffen observing men who like to be seen on their laptops in coffee shops.Sput wrote:This reminds me of the AMAZING John Barrowman's part in Desperate Housewives, which I only watched to laugh at.
Another follower of Brand New.Ant wrote:Under Consideration's Brand New has an article on the new Starbucks logo. Plus the website is generally great for company rebrands. Geek heaven.
Pretty much the successor to Speak Up, but now focused directly on new logos and/or brand changes. Has an avid designer community and the opinions are very well-thought out. Even has a conference now.
I quite liked the slab-like feeling of the old mugs. Those ones look more like Costa's.
Nobody calls it Starbucks Coffee - everybody calls it Starbucks.I find the whole rebrand really dumb. Dropping the word "coffee" because they don't just sell coffee is ridiculous. Every single coffee shop sells more than just coffee. Should 'Boots' rebrand because they don't sell shoes? Should 'vodafone' rebrand because they don't just sell phones?
Nobody called F. W. Woolworth "F W Woolworth" - or even "Woolworth", hence they rebranded to "Woolworths"
As rebranding goes, it makes sense to me.
Except if you ask random person off the street to describe the McDonalds logo, they'll know - the same isn't really true of Starbucks.Jake wrote:I suppose it's similar to McDonald's just using the Golden Arches.