Metropol

Pete wrote:I think it was an attempt to deal with Aldi, however people are not stupid. They can tell that Aldi is cheap because it has no staffing costs and is hyper efficient in a pallet-truck-tastic manner and not because they use brands you've never head of.

They probably should just bite the bullet and get shot of the stuff. Things like Daisy never sell. Especially since they improved Value.

Yes - the point of the brands in Aldi is to make 'transition' easy for new customers; it just looks strange when you're pitching that straight against the brands AND own-brand equivalent(s).

WillPS wrote:Amazing how many people purchase the green 4pts of Semi Skimmed though, given it is (I assume) exactly the same as the purple.

I assumed that this was a ploy to let Tesco claim their own-brand milk is sold at a fair price that supports farmers etc., but that this wouldn't apply to the Creamfields fake brand. I thought they were simultaneously targeting the "values conscious" and "value conscious" sectors of the market. But that might well be bollocks.

And if you're looking for the country's sole purchaser of Daisy laundry products: that's me. They're cheaper than and indistinguishable in quality from standard own-brand, whereas the value range is noticeably poorer.

I'd be willing to wager that Tesco pay the same price per litre for both. Aldi have signs up saying they pay 4p per litre despite dropping the price the customer pays.

Anyway, there's a thread just for milk so we should probably move this there.

So hungry I could eat a... etc.

A familiar sight in Fresh'n'Easy Neighborhood Market, Phoenix, AZ.



Talk about selling ice to Eskimos. Unsurprisingly they are not selling.

Interesting. They're straight out of the British stock chain, i.e. not made/packaged specially for the foreign market, as they've had they've had an imperial weight sticker added to comply with US food labelling regs.

cdd wrote:Talk about selling ice to Eskimos. Unsurprisingly they are not selling.

They've missed a trick - they should have plonked a big Union Jack and "Made in Britain" sticker on them*. Tesco Finest probably doesn't mean anything to most Yanks.

*That's assuming they are made in Britain. Knowing Tesco it could be somewhere like Slovakia.

Maybe they're trying to position Tesco as a luxury brand over there, like Topshop is.

Yes - produced in Cheshunt. The entire back has a sticker covering the English stuff (including the Tesco Satisfaction Guarantee).

"Biscuit" to Americans mean what we would think of as scones.

The shelf pricing font seems to be copied from Tesco. The self checkout terminals run the same software and the receipts have the same codes on the bottom. But my clubcard wasn't accepted. They wanted a "friends" card instead.

Incidentally, am I the only one who sees the picture upside down?

Nope

nodnirG kraM wrote:That's good. I thought my eyes had broken.

I think my eyes are broken though - I keep seeing your username backwards.