Another High Street Rebrand

Chris
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Could be? But I do like the new PC World / Currys orb though.
Alexia
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Chie wrote:
Chie wrote:So Boots' is punctually correct, but I think Boots is more aesthetically pleasing.
Actually, "Boots" is correct - the s is a plural. It refers to 'Boots the chemists' (more than once chemist called Boot), as opposed to 'the pharmacy belong to Boot'.
You're quite right!
But the first ever shop was John Boot's chemist. Who were the other Boots?
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WillPS
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I'm pretty sure it originally traded as John Boot something-or-other, only becoming Boots when Jesse Boot expanded - by then it was of course the Boot family's.
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Critique
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Poundland have taken the old shell of Woolworths as their new home near me, although I fail to see what they're going to fill a shop as big as Woolies was with the amount of things they sold in their old one here. And actually, they seem to have just stocked the same stuff in a bigger space, with less tills and wider isles.
Alexia
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Critique wrote:Poundland have taken the old shell of Woolworths as their new home near me, although I fail to see what they're going to fill a shop as big as Woolies was with the amount of things they sold in their old one here. And actually, they seem to have just stocked the same stuff in a bigger space, with less tills and wider isles.
Poundland have taken a floorspace similar in size to a Woolies in Newport - they just have more tat. And food too (sandwiches, milk, cheese etc). Right next door? A B&M Bargains.
Chie
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Gap's got a new logo.


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Thankfully it's only a stopgap according to an update on their Facebook page.
Gap Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
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Finn
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Chie wrote:Gap's got a new logo.


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I'm not sure how a (fairly conventional) choice of font and a small square counts a s a logo. *sigh*
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Nick Harvey
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I thought the same, but was slightly more amused by it being described as a 'stopgap'.
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Finn
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Nick Harvey wrote:I thought the same, but was slightly more amused by it being described as a 'stopgap'.
Oh, I missed that witticism.

*grimaces*
Inspector Sands
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Location: London

Article here by the vice president of corporate communications about the Gap logo: http://www.fastcodesign.com/1662452/gap ... -disasters

The new logo is rubbish, but I do prefer it to the old one which looks very old and dull now. A couple of the examples on the above page are very nice though
Jovis
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Gap scraps logo redesign after protests on Facebook and Twitter
Gap North America president Marka Hansen says 'outpouring of comments' shows 'we did not go about this in the right way'.

http://www.guardian.co.uk/media/2010/oc ... o-redesign
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