Another High Street Rebrand

[Gavin Scott]

Ah yes - Benjamin Shatlift assisted with the signage.

[bilky asko]

Sorry Bilky - what exactly is wrong with the Carpetright logo in that GSV picture you've linked to? Looks fine to me.

And just because a logo is made up of two different fonts and mixing small and capital letters, doesn't mean it isn't one word.

Perhaps this link will clear things up.

Also, I know perfectly well what a word is. I find it unusual that their logo differs to their official name, however. They do it in their official way on their corporate site.

[Jake]

Saw a combined Currys/PC World advert air tonight, advertising sale deals in both stores.

EDIT: Oh and apparently my local is going to be a combined store too, not sure how that's going work though.

[Jake]

Pics: (I don't have pause on my TV so they're not great)






The capitalised Currys logo is interesting.

[Cache]

Well that certainly improves the rather bland new logo. Guessing they won't rebrand stores again to incorporate it though.

[James L H]

When I saw the TV ad last night for currys, it didn't have PC world name after the circle. I led me to think that they had dropped the PC World brand.

[Nick Harvey]

I wonder if they're leaving themselves the option of adding an apostrophe at the end of 'Currys' at some point in the future and simply make it a single name?

[Jake]

Vertical version off a web ad.

[Alexia]

I wonder if they're leaving themselves the option of adding an apostrophe at the end of 'Currys' at some point in the future and simply make it a single name?

Why doesn't it have an apostrophe now? As in Curry's - shop owned by the Curry family? (namely H Curry & Sons).

Also I notice Boots isn't Boot's (John Boot). Dixons was just a random name picked from the telephone book, apparently.

[Chie]

It would be Currys' - a shop belonging to the Currys (plural).

Boots also began life as a family business according to this page.

The Boot family began trading in 1849, selling herbal remedies from a small store in Goose Gate, Nottingham.

So Boots' is punctually correct, but I think Boots is more aesthetically pleasing.

[James L H]

There is a version of the PC World / Currys advert that only features the currys logo at the end and the circle orb. Could the PC World name be dropped then?