Sput wrote:Is the daily circulation figure the number that are printed or the number that are bought from shops?
The figures for newspapers (compiled by the ABC:
http://www.abc.org.uk ) are done by circulation - i.e. the number of copies that get distributed, including discounted, corporate and voucher purchases which are included in the total but counted seperately. Normal sales are done on a sale or return basis - the newsagents return unsold copies so I assume it's mostly calculated as number prints minus number returned
The figure also include 'Bulk sales which is where they give away or sell for a nominal sum to airlines, hotels or commercial outlets so they can to give them away -
http://www.campaignlive.co.uk/news/9360 ... per-bulks/
Although many of the national papers have pulled out of declaring bulk sales and some have seen substantial decreases in their circulation figures. According to Media Guardian in August, 18% of The Independent's figure are bulks and 12% of The Telegraphs