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Re: It's All In The Name
Posted: Sun 07 Jun, 2009 11.44
by Sput
nodnirG kraM wrote:What the hell sort of a name is Bing!?
Onomatopoeic? Works for me if it's meant to be that way.
Re: It's All In The Name
Posted: Sun 07 Jun, 2009 12.02
by Nini
Maybe but I don't feel the same way about it.
Re: It's All In The Name
Posted: Sun 07 Jun, 2009 12.37
by Cache
nodnirG kraM wrote:What the hell sort of a name is Bing!?
Bing is easy to remember, says Mr Krichefski, but also has the added benefit of giving users a sense of speed.
"It sounds fast - I think that has value. If you think about it, search engines are not content providers they are facilitators. You use them as a fast way of getting you what you need.
"In that way Bing is probably successful."
From
http://news.bbc.co.uk/1/hi/magazine/8082647.stm.
I quite like it actually. Simple, easy to remember.
Re: It's All In The Name
Posted: Sun 07 Jun, 2009 16.11
by wells
Alexia wrote:Philip wrote:Alexia wrote:Caramel > Cadbury Dairy Milk Caramel > Caramel
It changed back?
Imminently, apparently.
Are you sure? Because the packaging for Dairy Milk with Caramel has only just changed to make the Caramel much more dominate, but it still retains the words Cadbury's Dairy Milk.

It looks much nicer in my opinion.
Re: It's All In The Name
Posted: Sun 07 Jun, 2009 16.19
by Nini
Fuck, I thought this was done with!
Re: It's All In The Name
Posted: Sun 07 Jun, 2009 16.21
by Alexia
I am probably just confusing that one with the return of the Caramel Bunny - I thought I heard that it meant they were dropping the Dairy Milk too.
Re: It's All In The Name
Posted: Sun 14 Jun, 2009 23.26
by Chris
Bounty > Plenty
What was the rationale behind this one? It just makes it sound totally stupid.
Re: It's All In The Name
Posted: Sun 14 Jun, 2009 23.41
by Jake
Chris wrote:Bounty > Plenty
What was the rationale behind this one? It just makes it sound totally stupid.
I think it was part of the deal when SCA bought the brand from P&G
Re: It's All In The Name
Posted: Mon 15 Jun, 2009 00.06
by wells
Surely the name is the fundamental part of the brand.
Re: It's All In The Name
Posted: Mon 15 Jun, 2009 08.22
by marksi
Chris wrote:Bounty > Plenty
What was the rationale behind this one? It just makes it sound totally stupid.
You say that like naming a kitchen roll after a chocolate bar was sensible.
Re: It's All In The Name
Posted: Mon 15 Jun, 2009 10.33
by Jovis
Why? Well we all know that 'the new Plenty name was chosen as it is a great way of reminding people about how versatile the UK's leading household towel is! The new name is a great chance for us to give Plenty a boost and show our customers just how useful it can be when used in and around the home - from mopping up spills in the kitchen or car, to cleaning the bathroom, or even as a handy napkin for picnics and BBQs. Whilst the name is changing, you can be sure that Plenty will still deliver excellent performance and value for money, with the same great strength and absorbency that people rely on.'