More evidence that AOL is "revitalising" their Netscape brand, although some Netscape loyalists
(yes, there are still quite a few of those around!) have referred to these as "brand necrophilia".
Netscape Toolbar for Internet Explorer:
No, your eyes do not deceive you, there really is a Netscape branded toolbar for IE! It's similar
in layout to the Google Toolbar for IE, and has pretty much the same popup blocking feature.
IMO, this could create a fair bit of awareness for the Netscape brand, from the many IE users
that have either never used any Netscape products or even heard of Netscape before.
If AOL market this thing right, once they release Netscape 7.2, it could well persuade some
of those users to try out the new Netscape browser, and maybe even ditch IE in it's favour.
I know this ain't likely to turn the tide in Netscape's favour overnight, but if AOL market
this thing to the hilt (IMO at least) it'll certainly be a step in the right direction.
Netscape Desktop Navigator:
This is a very small app that may well be included as an optional extra with Netscape 7.2.
As you can see from this screengrab, it looks like a NS branded coffee coaster, but it's a bit
more than that. It includes a built in Google search feature in the centre area, and on the
outer circle, a bunch of links to various areas of AOL's Netscape Network web portal.
Again, if AOL market this thing right, it should also create brand awareness for Netscape.
Unfortunately, although this app is designed to respect whatever is set as your default
browser, be that IE, Mozilla, Opera, or even a version of Netscape, some parts of this
thing will actually attempt to open an IE window, whether IE is your default or not!
Since it's in only in beta at the moment, this bug should eventually be rectified.
More info available from the links below:
Netscape Toolbar for Internet Explorer
Netscape Desktop Navigator (Preview)