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Re: Another High Street Rebrand

Posted: Mon 13 Sep, 2010 12.02
by Chie
Was comet's new logo drawn by the Magic Pencil?

Re: Another High Street Rebrand

Posted: Mon 13 Sep, 2010 14.06
by Finn
That font looks remarkably like Sassoon Infant - one I used to use as a teacher to give a hand-written, print-style look to some resources for early readers.

http://www.faces.co.uk/topfonts/sassoon.cfm

Re: Another High Street Rebrand

Posted: Mon 13 Sep, 2010 14.07
by Finn
Sput wrote:I had to sit down to prevent the onset of gaspies.
Haven't seen 'gaspies' used in ages on here or TVF.

Well done, that man.

Re: Another High Street Rebrand

Posted: Mon 13 Sep, 2010 14.23
by Inspector Sands
WillPS wrote:I swear I've seen that one for a little while now?

And tsk at the inconsistent shop-front branding; who do they think they are, Zavvi?!
Not the worst, BHS are very inconsistant. Have a look at this branch of BhS: http://bit.ly/cPPIKq

By the front door there's an early 80's BHS logo (light blue, barely visable on the google shot)
The signage on the front and side is still the pastel 'h' logo
The posters in the window are the logo before last
Image
But they're now using this as a logo in some shops: http://www.bhs.co.uk/

Re: Another High Street Rebrand

Posted: Mon 13 Sep, 2010 15.59
by Jamesypoo
How about this unusual branding at the BHS in Kirkstall? You can play spot the Allders branding, too.

Re: Another High Street Rebrand

Posted: Mon 13 Sep, 2010 17.04
by Inspector Sands
Jamesypoo wrote:How about this unusual branding at the BHS in Kirkstall? You can play spot the Allders branding, too.
That's the latest BHS branding, according to Wikipedia 'the 'British Home Stores' was brought back recently and will be used for housewares (non-clothes) outlets. The others have the plain black and white 'BHS' along the lines of Next and Debenhams

It also says that the policy is to rebrand the best performing stores first... I wonder how badly BHS Wood Green has don for the last 30 years then!

Re: Another High Street Rebrand

Posted: Mon 13 Sep, 2010 17.05
by Invent Meridian
Inspector Sands wrote: But they're now using this as a logo in some shops: http://www.bhs.co.uk/
Oh dear, why would Bhs want to ditch their iconic 'script' logo in favour of that dull, plain Sans Serif text?

Re: Another High Street Rebrand

Posted: Mon 13 Sep, 2010 21.23
by WillPS
Invent Meridian wrote:
Inspector Sands wrote: But they're now using this as a logo in some shops: http://www.bhs.co.uk/
Oh dear, why would Bhs want to ditch their iconic 'script' logo in favour of that dull, plain Sans Serif text?
Hardly iconic - it's barely 10 years old!

Re: Another High Street Rebrand

Posted: Tue 14 Sep, 2010 02.39
by Inspector Sands
WillPS wrote:
Invent Meridian wrote:
Inspector Sands wrote: But they're now using this as a logo in some shops: http://www.bhs.co.uk/
Oh dear, why would Bhs want to ditch their iconic 'script' logo in favour of that dull, plain Sans Serif text?
Hardly iconic - it's barely 10 years old!
It was never that nice anyway, what is it with that 'h', it's barely there?

Re: Another High Street Rebrand

Posted: Tue 14 Sep, 2010 08.03
by Cache
So as predicted, most Currys stores are now absorbing PC World and taking on a very simple but nice brand. It was pointless to have both running side by side with so much product crossover.

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Re: Another High Street Rebrand

Posted: Wed 15 Sep, 2010 21.25
by xwing123456
Mattarz wrote:So as predicted, most Currys stores are now absorbing PC World and taking on a very simple but nice brand. It was pointless to have both running side by side with so much product crossover.

Image

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I can see a full merger arriving soon...