Another High Street Rebrand

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steddenm
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Not exactly a High Street rebrand but hey ho, neither are most on here.

London Gatwick Airport have changed their logo from the original BAA Gatwick one...

Image

to...

Image

Apparently the old one, in font Frutiger, was 'uncompromising' whilst the newer one is more 'personal'.

Hmm...

Images from BBC News
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Finn
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steddenm wrote:Image
The font for 'Gatwick' looks terribly '50s housewife' to me...

'Ladies, enter the exciting new world of aircraft designed to transport you at incredible speeds to far-off destinations...'
(you'll have to imagine the Pathe-style accent)
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steddenm
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Neil DG wrote:
steddenm wrote:Image
The font for 'Gatwick' looks terribly '50s housewife' to me...

'Ladies, enter the exciting new world of aircraft designed to transport you at incredible speeds to far-off destinations...'
(you'll have to imagine the Pathe-style accent)
Didn't need to imaging the Pathé voiceover in that - I did it in my head as I read it!
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Alexia
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steddenm wrote:I did it in my head as I read it!
A lot of things exist in your head eh?
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Critique
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After our Virgin Megastore closed, we got a Zavvi that went bust, and that was in turn replaced by some Madhouse clothes store. HMV is all we have for things like what HMV and Zavvi sold.

Incidentally, didn't JJB go bust? I distinctly remember a closing down sale, when the store is still here today, next to an old Woolies. It's also opposite a Sports Direct, which sells discount brands at designer prices.
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James L H
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Technika - Tesco's electrical brand had got a new logo. Instead of white and green, now it is grey / black and green.

Old logo on a product : http://picnicb.ciao.com/uk/81105081.jpg

New logo : http://direct.tesco.com/p/inc/specials/ ... a/i/h1.png
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Sput
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EXCITING NEWS from Manchester arndale, where the already quite new comet has got itself a new logo, in lower case!

I had to sit down to prevent the onset of gaspies.
Knight knight
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ashley b
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Sput wrote:EXCITING NEWS from Manchester arndale, where the already quite new comet has got itself a new logo, in lower case!

I had to sit down to prevent the onset of gaspies.
Indeed, and here it is:
Image
*whistle*
Image
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WillPS
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I swear I've seen that one for a little while now?

And tsk at the inconsistent shop-front branding; who do they think they are, Zavvi?!
Image
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Chie
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Was comet's new logo drawn by the Magic Pencil?
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Finn
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That font looks remarkably like Sassoon Infant - one I used to use as a teacher to give a hand-written, print-style look to some resources for early readers.

http://www.faces.co.uk/topfonts/sassoon.cfm
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