The Tesco & other non-Morrisons supermarket thread

baa · Mon 21 Nov, 2011 19.37

Good ol' Helvetica, the lazy designer's panacea. Makes them slightly more upmarket yet feels downmarket anyway. Not sure how they do that.

Gavin Scott · Mon 21 Nov, 2011 19.45

StevieB wrote:

The website has also been updated!

"Premium" ice-cubes? As opposed to what?!

To *think* I was almost the face of their ad campaigns. Rather a shame for the nice (in person) lady who won the competition. She didn't perform as well as they hoped, so was replaced with Stacey Solomon.

Who, I must admit, doesn't seem to be awfully good.

EDIT: Oh... I don't think I brought this subject up on the board before. Yeh - its an ickle bit embarrassing.

iSon · Mon 21 Nov, 2011 19.57

Ah well you're better off without them Gav. But I'm not sure about your original screen test...

Pete · Mon 21 Nov, 2011 20.02

I think the downmarket is in the poor design and spacing of the typography despite the fact they've chosen what is generally a good font.

I was considering changing this thread to a dedicated Tesco thread given that the other three big ones now have their own threads, then other supermarkets could have a new thread all to themselves.

The vital metropol question is, of course, is this Tesco thread Official or Unofficial?

Gavin Scott · Mon 21 Nov, 2011 20.03

iSon wrote:Ah well you're better off without them Gav. But I'm not sure about your original screen test...

You try saying those lines with a mouthful of carbonated dipping jam. I ate some of the oysters too, and then realised they were made of instant mash potato with a heck of a lot of nail varnish.

WillPS · Mon 21 Nov, 2011 21.36

How long does Iceland have, in any case? For a bank supposedly desperate to liquidate their assets, they're taking a bloody age to agree a sale!

Pete wrote:The vital metropol question is, of course, is this Tesco thread Official or Unofficial?

I'd take a semi.

Andrew · Thu 29 Dec, 2011 20.14

Do Tesco still have all the 'Discount Brands', or has all that died a death? I can't recall any advertising promoting those Aldi style made up brands lately.

WillPS · Thu 29 Dec, 2011 23.52

Andrew wrote:Do Tesco still have all the 'Discount Brands', or has all that died a death? I can't recall any advertising promoting those Aldi style made up brands lately.

They still have some. "Creamfields" dairy products is just one that springs to mind. There's also a faux italian brand.

Pete · Mon 02 Jan, 2012 20.37

So, for those of you who are not friends with me on Facebook, and let's face it, that's most of you because I reject idiots off of here who add me, please observe my latest finds in my local Tesco.

Here we have a delightfully useful offer as it appeared on the 29th of December:

And here we have exactly the same shelf the next day:

I can't help think that maybe if they hiked their prices before their crap offers began they'd seen somewhat more convincing.

Sput · Mon 02 Jan, 2012 21.26

On the upside, I saw they were doing 12 Creme Eggs for £2.75 today. I was tempted...

SirKen · Mon 02 Jan, 2012 23.38

Very interesting, do you mind if I lift it for the blog?

I always credit, I also borrow observations off her for my twitter (@dresserman) so much love to you all for that.

Tesco - well, Price drop 3 has launched and I don't recall anything from price drop 2 that was any good. What does it mean? It's not EDLP as the offers ends, they're just price cuts that end after 12 weeks and have a lot of advertising alongside it.

-0.9% like for like last time and the City seemed quite happy. Very strange.