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Re: Another High Street Rebrand
Posted: Tue 08 Oct, 2024 21.20
by thegeek
On the one hand, the First logo has been pretty unchanged for nearly 30 years, and maybe it's time for a change.
On the other...
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Re: Another High Street Rebrand
Posted: Wed 09 Oct, 2024 19.53
by Blewatter
It's like they saw the Arriva logo, and wanted to make their own version in that modern style. Ugh. Those colours are awful
Re: Another High Street Rebrand
Posted: Wed 09 Oct, 2024 20.11
by JetixFann450
Starting to think companies are abusing the "purple-pink" colour scheme a little bit too much (i.e: ITV2)
Re: Another High Street Rebrand
Posted: Thu 10 Oct, 2024 09.24
by cwathen
Since these days so many (most?) First Buses carry route-specific liveries anyway, not really sure how much impact a new corporate brand will have now vs if it was done 10 years ago. Also seen nothing about a wider rebranding of FirstGroup as a whole. Are they going to use two logos at once?
Re: Another High Street Rebrand
Posted: Thu 10 Oct, 2024 09.55
by dosxuk
cwathen wrote: Thu 10 Oct, 2024 09.24
Since these days so many (most?) First Buses carry route-specific liveries anyway, not really sure how much impact a new corporate brand will have now vs if it was done 10 years ago.
They're apparently going back to a corporate livery across all the fleets of purple and grey.
Re: Another High Street Rebrand
Posted: Thu 10 Oct, 2024 11.16
by WillPS
thegeek wrote: Tue 08 Oct, 2024 21.20
On the one hand, the First logo has been pretty unchanged for nearly 30 years, and maybe it's time for a change.
On the other...
(
via)
Something in the water...
All I can think is "hello there, fellow kids". (For reference Nottingham BS has zero online banking of any sort, not even to view balances, and only supports account opening in branch and withdrawals in cash, cheque or for a fee CHAPS)
Re: Another High Street Rebrand
Posted: Thu 10 Oct, 2024 13.41
by thegeek
dosxuk wrote: Thu 10 Oct, 2024 09.55
cwathen wrote: Thu 10 Oct, 2024 09.24
Since these days so many (most?) First Buses carry route-specific liveries anyway, not really sure how much impact a new corporate brand will have now vs if it was done 10 years ago.
They're apparently going back to a corporate livery across all the fleets of purple and grey.
This one? The grey is a bit 'dirty white'.
Re: Another High Street Rebrand
Posted: Thu 10 Oct, 2024 15.58
by all new Phil
It kind of fits with the fairly new design of their electric buses in Leeds:
https://x.com/alexsobel/status/17562976 ... DCFLfoOXJQ
Re: Another High Street Rebrand
Posted: Tue 11 Mar, 2025 19.32
by AJ
Boohoo Group has rebranded as Debenhams Group
Pretty unspectacular monogram logo that has no bearing to the Debenhams logo whatsoever. Probably knocked up in all of 5 mins?
https://www.debenhamsisback.com/
Re: Another High Street Rebrand
Posted: Tue 25 Mar, 2025 23.20
by JAS84
An advert in today's newspapers revealed a new logo for Twix. Apparently it was introduced in the US last year.

Re: Another High Street Rebrand
Posted: Fri 28 Mar, 2025 21.19
by Blewatter
JAS84 wrote: Tue 25 Mar, 2025 23.20
An advert in today's newspapers revealed a new logo for Twix. Apparently it was introduced in the US last year.
Looks kind of retro. I dig it