Another High Street Rebrand

[Finn]

Derby's shopping centre, formerly Westfield and Intu is undergoing a name change and rebrand. I was fully expecting them to revert to the pre-westfield name of 'Eagle Centre' but the new owners have gone a bit left field with DERBION.

The logo reminds me of a certain ITV region's idents in the late 90s/early 00s.



https://www.bbc.co.uk/news/uk-england-d ... e-55824707

Maybe they'll be the first shopping centre with in-vision continuity? :)

[thegeek]

I hope HSBC also update the First Direct debit card, which (despite their very simple branding) is a mess:

First Direct have their own logo (for the first time?)


It took me a while to work out there's an 'fd' in the fingerprint.

[Whataday]

Looks like a P?

[cdd]

I’d have expected the animated reveal to try and make that obvious, but it doesn’t either.

[WillPS]

There's also a much improved debit card design, which confusingly doesn't feature the new logo:

[Pete]

There's also a much improved debit card design, which confusingly doesn't feature the new logo:

Oh I got my new vertical TSB card.

I see they're phasing out the 3D numbers, not sure whether they've just noticed nobody uses clackity imprint swipers anymore or if there's been a ban of them in new regulations? Certainly only a few years back they were still the disaster recovery solution if the networks went down.

The one thing I don't get though is surely its less secure to have the main number, expiry *and* CCV on the same side?

[WillPS]

There's also a much improved debit card design, which confusingly doesn't feature the new logo:

Oh I got my new vertical TSB card.

I see they're phasing out the 3D numbers, not sure whether they've just noticed nobody uses clackity imprint swipers anymore or if there's been a ban of them in new regulations? Certainly only a few years back they were still the disaster recovery solution if the networks went down.

Not a ban but a relaxation of the previous rules - also a little bit cheaper to produce. I prefer them as the highlight always rubs off with a few months in my wallet.

They're trying to encourage retailers to move to having a mobile-based terminal for DR purposes rather than doing anything offline, I imagine making poor shop workers write out click clack slips by hand is considered acceptable collateral for them.

The one thing I don't get though is surely its less secure to have the main number, expiry *and* CCV on the same side?

Again, not really any more - card not present transactions should always perform a form of address verification.

Amex have always done it this way, incidentally.

[Pete]

They're trying to encourage retailers to move to having a mobile-based terminal for DR purposes rather than doing anything offline, I imagine making poor shop workers write out click clack slips by hand is considered acceptable collateral for them.

In that instance though it was Visa themselves that was down, rather than Asda's own merchant bank. Not sure what the solution there is.

[thegeek]

There's also a much improved debit card design, which confusingly doesn't feature the new logo:

'debit' being in Mastercard's typeface next to 'first direct' in Helvetica just looks Wrong.

[WillPS]

They're trying to encourage retailers to move to having a mobile-based terminal for DR purposes rather than doing anything offline, I imagine making poor shop workers write out click clack slips by hand is considered acceptable collateral for them.

In that instance though it was Visa themselves that was down, rather than Asda's own merchant bank. Not sure what the solution there is.

In that scenario, terminals should be able to fallback by themselves to an offline mode (so long as the retailer's own systems are intact).

The problem is that an increasing number of debit cards are set to decline in an offline situation - and it's not easy for the holder and the retailer to understand which cards these are as they no longer carry any differentiating markings. I have a dozen or so active debit cards and I honestly don't know which are and which aren't. I would imagine my Starling and Monzo are and my longstanding Natwest and Halifax ones with overdraft facilities are not, but all the others... who knows.

Regardless of systems availability, those cards should never be authorised offline - which causes a problem if you're running a supermarket in a low income area.

[thegeek]

The problem is that an increasing number of debit cards are set to decline in an offline situation - and it's not easy for the holder and the retailer to understand which cards these are as they no longer carry any differentiating markings. I have a dozen or so active debit cards and I honestly don't know which are and which aren't. I would imagine my Starling and Monzo are and my longstanding Natwest and Halifax ones with overdraft facilities are not, but all the others... who knows.

Regardless of systems availability, those cards should never be authorised offline - which causes a problem if you're running a supermarket in a low income area.

And I thought I had a lot of cards in my wallet!

What would have happened in the past in an offline situation? I guess Solo cards would have had an obvious zero floor limit, but otherwise wouldn't everything else have just gone through, with the consequences dealt with later?

(Monzo does allow offline transactions, by the way.)