Another High Street Rebrand

JetixFann450 · Mon 11 Jan, 2021 08.21

Definitely is a deviation of the common "place text in shape/iris" that some car manufacturers haven't changed from. Wildly futuristic and modern at the same time.

Whataday · Mon 18 Jan, 2021 20.11

More shots of the new Cadbury branding:

WillPS · Tue 19 Jan, 2021 12.18

For a brand with so much heritage they don't half muck about with it:
https://logos.fandom.com/wiki/Cadbury_Dairy_Milk

Philip · Tue 19 Jan, 2021 12.29

I don’t like this new look, it just seems really generic compared to before. I can’t believe they’re ditching the ‘Caramel’ script for that any-old-font’ll-do thing.

all new Phil · Tue 19 Jan, 2021 17.47

I think it looks great.

Whataday · Tue 19 Jan, 2021 23.41

I like it too. It's bold and retro, and I think it'll really stand out on shelves.

scottishtv · Wed 20 Jan, 2021 01.45

I like the look, but think it's shame they still relegate Caramel, Fruit & Nut, Wholenut to being sub-brands of Dairy Milk.

I know it helps make the whole Dairy Milk range a bit stronger/look neater (alongside a lot of the lesser known flavours), but I just think some of the names are a bit too long. No-one is putting "Dairy Milk Fruit & Nut" on their shopping list.

Jonwo · Wed 20 Jan, 2021 20.21

The Caramel logo doesn't work as well as the Fruit and Nut and Whole Nut logos.

jaymadz · Thu 28 Jan, 2021 10.01

Derby's shopping centre, formerly Westfield and Intu is undergoing a name change and rebrand. I was fully expecting them to revert to the pre-westfield name of 'Eagle Centre' but the new owners have gone a bit left field with DERBION.

The logo reminds me of a certain ITV region's idents in the late 90s/early 00s.

https://www.bbc.co.uk/news/uk-england-d ... e-55824707

Finn · Thu 04 Feb, 2021 19.53

jaymadz wrote: Thu 28 Jan, 2021 10.01 Derby's shopping centre, formerly Westfield and Intu is undergoing a name change and rebrand. I was fully expecting them to revert to the pre-westfield name of 'Eagle Centre' but the new owners have gone a bit left field with DERBION.

The logo reminds me of a certain ITV region's idents in the late 90s/early 00s.

https://www.bbc.co.uk/news/uk-england-d ... e-55824707

Maybe they'll be the first shopping centre with in-vision continuity? :)

thegeek · Sat 27 Mar, 2021 07.30

WillPS wrote: Fri 05 May, 2017 23.49 I hope HSBC also update the First Direct debit card, which (despite their very simple branding) is a mess:

First Direct have their own logo (for the first time?)

It took me a while to work out there's an 'fd' in the fingerprint.