woah wrote: Thu 17 Oct, 2019 21.03
A bit of an odd one, but Frankie and Benny's have gone back to the old logo that they changed in January 2018 - and seem to have toned down some the new, more playful branding they introduced at the time. It was a bit jarring at the time and didn't really fit with the old New York diner theme most of their restaurants have.
What a peculiar, but welcome, backtrack. I used to visit my local F&B quite regularly but when they changed the branding I noticed the menu had shrunk dramatically. A lot of my favourite dishes disappeared and I couldn't help but feel that I was suddenly dining in a Little Chef. They ditched the playlist of New York/Ratpack classics and replaced it with something that sounded like Heart. Whilst not a massive fan of the soundtrack, it was at least in keeping with the decor.
Perhaps they realised it would have cost them an absolute fortune to rebrand all of the restaurants to the new theme and abandoned it on that basis? I've not actually seen one with the 'new' brand anywhere.