Another High Street Rebrand

WillPS · Sat 18 May, 2019 17.01

I presume this is the first advert with the refreshed Boots branding.

I'm all for the message but good god it's cringey.

scottishtv · Sat 18 May, 2019 17.47

Not a rebrand, but I noticed my local Homebase has had it's frontage spruced up with a new fascia/banner type thing the length of the store. Presumably it's trying to make the place look more exciting.

scottishtv · Sat 18 May, 2019 17.52

WillPS wrote: Sat 18 May, 2019 17.01 I presume this is the first advert with the refreshed Boots branding.

Having passed a few stores, I think the window promo posters etc look pretty good with the logo free'd from it's oval. I'd be surprised if they replace exterior signage given the size of the store estate, but I guess we'll see. I also think their own brand packaging for pharmacy stuff could do with an update.

Pete · Sat 18 May, 2019 18.40

the main issue, to my mind, with Boots branding is those awful overly large VAG Rounded signs inside. The font looks so tired, especially on the lorries with the uninspiring colour scheme.

They really need to get rid of their obsession with 3 for 2 as well and move towards an EDLP model.

barcode · Sat 18 May, 2019 22.32

I think with the BT rebrand is pretty neat, well only the coloured version. The Black and white one is dire, but I think it will have other multi-purpose uses when used for other projects, I hope. With Boots, I just can't tell the difference.

DJDave · Sun 19 May, 2019 10.17

scottishtv wrote: Sat 18 May, 2019 17.47 Not a rebrand, but I noticed my local Homebase has had it's frontage spruced up with a new fascia/banner type thing the length of the store. Presumably it's trying to make the place look more exciting.

Think this is the re-brand that has taken on some of Bunnings ideas and then brought back some of homebase's stuff, wish they would hurry up and refit my local homebase.

JAS84 · Mon 20 May, 2019 18.50

scottishtv wrote: Sat 18 May, 2019 17.52
WillPS wrote: Sat 18 May, 2019 17.01 I presume this is the first advert with the refreshed Boots branding.
Having passed a few stores, I think the window promo posters etc look pretty good with the logo free'd from it's oval. I'd be surprised if they replace exterior signage given the size of the store estate, but I guess we'll see. I also think their own brand packaging for pharmacy stuff could do with an update.

Well, Hull's branch has the new signage... but that's because they closed two old stores and opened a new one last week.

https://www.hulldailymail.co.uk/whats-o ... ll-2868218

DJDave · Mon 20 May, 2019 20.49

JAS84 wrote: Mon 20 May, 2019 18.50
scottishtv wrote: Sat 18 May, 2019 17.52
WillPS wrote: Sat 18 May, 2019 17.01 I presume this is the first advert with the refreshed Boots branding.
Having passed a few stores, I think the window promo posters etc look pretty good with the logo free'd from it's oval. I'd be surprised if they replace exterior signage given the size of the store estate, but I guess we'll see. I also think their own brand packaging for pharmacy stuff could do with an update.
Well, Hull's branch has the new signage... but that's because they closed two old stores and opened a new one last week.

https://www.hulldailymail.co.uk/whats-o ... ll-2868218

Logo looks so much better now the oval has been dropped.

Pete · Mon 20 May, 2019 21.07

That's really really nice. Will be interesting to see if they get rid of any of the VAG branding at the same time

woah · Mon 20 May, 2019 21.17

Seemingly not inside going by this photo.

I was hoping they might have had a new look inside, Boots stores are incredibly bland. Maybe we'll see something new in the coming months.

scottishtv · Mon 20 May, 2019 22.49

woah wrote: Mon 20 May, 2019 21.17Seemingly not inside going by this photo.

Aww. The website suggested the opposite, when you compare a section like this from now, versus last month.
Changing a font online obviously much easier than an in-store rollout, but still - don't they know how much we hate inconsistency.