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Re: Another High Street Rebrand

Posted: Tue 04 Sep, 2018 13.45
by thegeek
tillyoshea wrote: Tue 26 Jun, 2018 20.12 Retail Week is reporting a planned major rebrand by John Lewis and Waitrose to "John Lewis & Partners" and "Waitrose & Partners" respectively.

Gut reaction: feels like a bit of a stunt that'll be forgotten in a couple of years. Though, in fairness, that's not usually JLP's style.
This appears to have gone live today (though I spotted some PoS in Waitrose last week that seemed to be in the new style)



This is clearly going to be the sole spot in a break in tonight's Bake Off.

Re: Another High Street Rebrand

Posted: Tue 04 Sep, 2018 18.08
by JAS84
james2001 wrote: Mon 03 Sep, 2018 19.55 First major rebranding since the 80s, surely? Apart from getting rid of the stylised D in the mid-90s anyway.
Font was different in the 80s. The old logo was introduced in 1992.

https://logos.wikia.com/wiki/Debenhams

Re: Another High Street Rebrand

Posted: Tue 04 Sep, 2018 23.49
by sqwidge1978

Re: Another High Street Rebrand

Posted: Wed 05 Sep, 2018 19.46
by all new Phil
sqwidge1978 wrote: Tue 04 Sep, 2018 23.49 Some info on the Debenhams rebrand

https://www.designweek.co.uk/issues/3-s ... -campaign/
That looks incredibly dated. Dislike.

Re: Another High Street Rebrand

Posted: Wed 05 Sep, 2018 21.49
by Jake
all new Phil wrote: Wed 05 Sep, 2018 19.46
sqwidge1978 wrote: Tue 04 Sep, 2018 23.49 Some info on the Debenhams rebrand

https://www.designweek.co.uk/issues/3-s ... -campaign/
That looks incredibly dated. Dislike.
Agreed, it's going to age terribly.

Re: Another High Street Rebrand

Posted: Thu 06 Sep, 2018 17.22
by WillPS
Looks crap. Will probably make it to about 10 stores before a new owner stamps it out, 10 months before the whole chain goes in to administration.

Re: Another High Street Rebrand

Posted: Thu 06 Sep, 2018 20.28
by all new Phil
It’s not the logo that I dislike, it’s the style they’ve gone for on their promotional images. They look like something off-of the 80s.

I’d never doubt your sense of style 😘

Re: Another High Street Rebrand

Posted: Sat 08 Sep, 2018 21.44
by Martin Phillp
The new John Lewis and Waitrose branding is on their respective websites. The Waitrose one looks better on their site than JL.

Re: Another High Street Rebrand

Posted: Sun 09 Sep, 2018 19.54
by cyberdude
looks like the new Debenhams branding is already in stores.

Image

sorry it's sideways. i had to rush the photo because security were hanging around.

Re: Another High Street Rebrand

Posted: Sun 09 Sep, 2018 20.30
by JAS84
You do realise you could've rotated it before uploading? :)

Re: Another High Street Rebrand

Posted: Sun 09 Sep, 2018 20.48
by cyberdude
JAS84 wrote: Sun 09 Sep, 2018 20.30 You do realise you could've rotated it before uploading? :)
i did. it changed back when i uploaded it.