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Re: Another High Street Rebrand
Posted: Sun 10 Jun, 2018 19.30
by Pear
Pure speculation, but could B&M be looking to phase out the Heron brand shortly? The Heron careers site is now dual branded as Heron Foods and, interestingly, “B&M Express” - the replacement brand perhaps? The non-food sections of the stores are growing every time I visit, with B&M style price marking, and they seem to be using B&M carrier bags now.
The site includes this banner:

Re: Another High Street Rebrand
Posted: Sun 10 Jun, 2018 20.13
by bilky asko
The B&M carrier bags are vastly inferior to the 6p and 10p Heron bags - I'm sad to see them go.
My local Heron has a sign up advertising an impending alcohol license - another bit of B&Mification.
Hopefully B&M can learn some things from Heron - such as SELs that look like they came from this century, and a decent scanning speed at the till.
Re: Another High Street Rebrand
Posted: Mon 18 Jun, 2018 20.24
by thegeek
And, being as it was right next to Glasgow School of Art, it's a big smouldering crater in the ground.
Some history of the building, including some ABC Regal branding.
Re: Another High Street Rebrand
Posted: Wed 20 Jun, 2018 17.10
by james2001
Travelling up the ECML today I've noticed they've already replaced most of the Virgin signs at the stations with LNER ones, and there's LNER posters plastered all over too.
Re: Another High Street Rebrand
Posted: Thu 21 Jun, 2018 14.54
by thegeek
james2001 wrote: Wed 20 Jun, 2018 17.10
Travelling up the ECML today I've noticed they've already replaced most of the Virgin signs at the stations with LNER ones, and there's LNER posters plastered all over too.
Their website has said
LNER branding will start to appear in stations, on trains and via digital platforms from today as we prepare for launch on 24 June.
for a few days now.
Re: Another High Street Rebrand
Posted: Sat 23 Jun, 2018 01.53
by Alexia
The website already redirects to lner.co.uk which is a strange mix of new logos and the distinctive Vermin Trains font.
https://www.lner.co.uk
Re: Another High Street Rebrand
Posted: Sat 23 Jun, 2018 02.19
by james2001
Same thing happened with the National Express East Coast changeover in 2009, the East Coast website was at first basically just the NXEC one with the East Coast logo slapped on it.
Re: Another High Street Rebrand
Posted: Sat 23 Jun, 2018 12.40
by Alexia
james2001 wrote: Sat 23 Jun, 2018 02.19
Same thing happened with the National Express East Coast changeover in 2009, the East Coast website was at first basically just the NXEC one with the East Coast logo slapped on it.
Like rolling stock, like website.
Re: Another High Street Rebrand
Posted: Sun 24 Jun, 2018 09.40
by JAS84
Alexia wrote: Sat 23 Jun, 2018 01.53
The website already redirects to lner.co.uk which is a strange mix of new logos and the distinctive Vermin Trains font.
https://www.lner.co.uk
That looks odd. Wouldn't it make sense to change the font to the same one the logo is based on?
Re: Another High Street Rebrand
Posted: Sun 24 Jun, 2018 10.50
by Pete
JAS84 wrote: Sun 24 Jun, 2018 09.40
Alexia wrote: Sat 23 Jun, 2018 01.53
The website already redirects to lner.co.uk which is a strange mix of new logos and the distinctive Vermin Trains font.
https://www.lner.co.uk
That looks odd. Wouldn't it make sense to change the font to the same one the logo is based on?
There are 15 references to Virgin in the HTML source. Although a fair number of those are due to them not updating the template for the service update to include the new twitter handle.
Re: Another High Street Rebrand
Posted: Sun 24 Jun, 2018 12.54
by Alexia
Something tells me there may be a licensing deal in place with the originators of the font which they may have paid for for the duration of the franchise or something, so perhaps they may as well get their money's worth.