Another High Street Rebrand

mcptth · Sat 24 Mar, 2018 12.04

Santander are rebranding:

https://brand.santander.com/en/

all new Phil · Sat 24 Mar, 2018 18.04

What a load of old bullshit for what is essentially a bit of a change of font.

thegeek · Sun 01 Apr, 2018 10.42

mcptth wrote: Sat 24 Mar, 2018 12.04 Santander are rebranding:

https://brand.santander.com/en/

Brand New's take.

I wonder if they have to pay for the rebranding of the Santander cycles (around 11,000 of them around London)? That's a lot of decals to apply.

JAS84 · Tue 03 Apr, 2018 09.08

The symbol has changed slightly. It is a VERY minor change though.

thegeek · Tue 17 Apr, 2018 09.15

Old:

New:

It's less shit, but it's still not exactly good.

Alexia · Tue 17 Apr, 2018 12.26

Also makes no sense. Wild beans? Can't be broken?

WillPS · Wed 18 Apr, 2018 08.37

American Express has had a rebrand:
http://www.huhmagazine.co.uk/14472/pent ... a-makeover

I quite like it, the text is a lot more legible in all formats.

cwathen · Thu 31 May, 2018 20.22

Something a little different, everyone's favourite pay day lender The Money Shop have abandoned their 2016 rebrand and gone back to their old logo with the abortive rebrand never moving beyond the website, POS and a handful of stores. Evidently didn't have the budget to get it done and realised the cheaper option was to revert back areas they had rebranded back to the old look rather than press on with the new. Their website is currently a mess of new and old https://www.themoneyshop.com/south-london/cr0-2ta/

Old (now new) logo

New (now old) logo

Critique · Sun 03 Jun, 2018 11.16

It may be the virtual high street, but today was my first time noticing that Moonpig had a rebrand towards the end of last year, which looks less childish than the old look, and also drops the .com from the brand name. Here's the Brand New article.

Just saw an advert for them on TV but oddly the logo there isn't what made me notice the rebrand! Instead, it was how they've kept the same audio logo (moon-pig-dot-com), which sounds a bit odd now as the sung jingle stops after 'moon-pig', but the 'dot-com' tune is still there...

Pear · Sun 10 Jun, 2018 19.30

Pure speculation, but could B&M be looking to phase out the Heron brand shortly? The Heron careers site is now dual branded as Heron Foods and, interestingly, “B&M Express” - the replacement brand perhaps? The non-food sections of the stores are growing every time I visit, with B&M style price marking, and they seem to be using B&M carrier bags now.

The site includes this banner:

bilky asko · Sun 10 Jun, 2018 20.13

The B&M carrier bags are vastly inferior to the 6p and 10p Heron bags - I'm sad to see them go.

My local Heron has a sign up advertising an impending alcohol license - another bit of B&Mification.

Hopefully B&M can learn some things from Heron - such as SELs that look like they came from this century, and a decent scanning speed at the till.