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Re: Another High Street Rebrand

Posted: Sun 19 Mar, 2017 19.29
by AgainWTheNorth
Well, makes sense; if they make it seem as though you can't go to Asda, you'll go to Morrisons instead! At least, it could work that way.

Re: Another High Street Rebrand

Posted: Mon 20 Mar, 2017 09.14
by Finn
Sorry. The photo looked embedded to me.

Here's a link to it: https://goo.gl/photos/XgzE6fJ13SipaLUu8

Re: Another High Street Rebrand

Posted: Tue 21 Mar, 2017 00.29
by Alexia
OK now I've seen the pic....

LOL.

May be less rebranding, more local guerilla warfare......

Re: Another High Street Rebrand

Posted: Wed 22 Mar, 2017 11.32
by tillyoshea
Another "not exactly high street" contribution... but aligning with the current trend for flat graphics in single tints of single colours.

IHG (the hotel group) goes from:
Image

to (with apologies for poor quality):
Image

While their Holiday Inn Express brand goes from:
Image

to (with apologies for even worse quality):
Image

Re: Another High Street Rebrand

Posted: Wed 22 Mar, 2017 21.14
by sqwidge1978
Dunelm have rebranded from This

Image

To this

Image

Re: Another High Street Rebrand

Posted: Thu 30 Mar, 2017 20.58
by Square Eyes
Krispy Kreme is becoming Krispy Cream...

Image

Re: Another High Street Rebrand

Posted: Thu 30 Mar, 2017 21.31
by Pear
Square Eyes wrote: Thu 30 Mar, 2017 20.58 Krispy Kreme is becoming Krispy Cream...

Image
Are the calendars at Krispy Kreme (sorry, Cream) set two days in advance?

Re: Another High Street Rebrand

Posted: Thu 30 Mar, 2017 22.14
by Philip
Apparently it's because we keep pronouncing it wrong. A bit like Jif becoming Cif but in reverse

Re: Another High Street Rebrand

Posted: Fri 31 Mar, 2017 11.30
by Finn
Square Eyes wrote: Thu 30 Mar, 2017 20.58 Krispy Kreme is becoming Krispy Cream...

Image
Which makes no sense in terms of the alliteration.

Although if they want everyone to pronounce 'kreme' the American way (='cream') rather than the French way (= 'krem'), I guess it makes a sort of sense.

Re: Another High Street Rebrand

Posted: Fri 31 Mar, 2017 11.34
by james2001
Seems quite strange, I've never throught about pronouncing it any way other than "cream".

Re: Another High Street Rebrand

Posted: Fri 31 Mar, 2017 16.00
by tillyoshea
Pear wrote: Thu 30 Mar, 2017 21.31Are the calendars at Krispy Kreme (sorry, Cream) set two days in advance?
Very possibly.