Another High Street Rebrand

Please Respond
Alexia
Posts: 3001
Joined: Sat 01 Oct, 2005 17.50

Christ. The A is getting a bit lost in translation there....

Rebrand #2 then.... I'm sure there are still one or two of these kicking around.
Image
Top
Philip
Posts: 1174
Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
Contact:
Contact Philip

'Let's take our already terrible logo, and it make it look even worse!' -Aldi
Image
Top
sqwidge1978
Posts: 77
Joined: Sat 25 Jun, 2016 15.42

Image

I belive the second tweaked logo was to also symbolise the H of Hofer. Aldi's brand in Austria. As well as the A in Aldi.
Top
sqwidge1978
Posts: 77
Joined: Sat 25 Jun, 2016 15.42

History of Aldi logo evolution.

Image

New logo set to launch in June across the Aldi Süd network.

https://www.esmmagazine.com/aldi-sud-ro ... june/39826


Austria's Hofer is also to get it own treatment of rebranded logo.
Image
Top
Alexia
Posts: 3001
Joined: Sat 01 Oct, 2005 17.50

The bands are thicker on the Hofer version, and my mental conditioning is such that no matter how hard I look at it I can only see an A, not an H.
Top
Philip
Posts: 1174
Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
Contact:
Contact Philip

Does it not remind anyone else of the ghastly 2007-era Walkers packaging?

Image
Image
Top
sqwidge1978
Posts: 77
Joined: Sat 25 Jun, 2016 15.42

Alexia wrote: Sun 05 Mar, 2017 14.38 The bands are thicker on the Hofer version, and my mental conditioning is such that no matter how hard I look at it I can only see an A, not an H.
The second A logo could clearly be read as A and H
Top
User avatar
WillPS
Posts: 2561
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:
Contact WillPS

Staples near me is now 'Office Outlet'. I imagine within a year it will be gone.

https://www.retail-week.com/home/staple ... 07.article

"Office Outlet" appears to have no web presence.
Image
Top
Alexia
Posts: 3001
Joined: Sat 01 Oct, 2005 17.50

sqwidge1978 wrote: Sun 05 Mar, 2017 18.30
Alexia wrote: Sun 05 Mar, 2017 14.38 The bands are thicker on the Hofer version, and my mental conditioning is such that no matter how hard I look at it I can only see an A, not an H.
The second A logo could clearly be read as A and H
I don't dispute it COULD be, I'm just saying to me it ISN'T. Now run along.
Top
thegeek
Posts: 911
Joined: Sat 04 Jun, 2005 12.35

TheAxG wrote: Tue 04 Oct, 2016 22.03
dosxuk wrote:Please tell me the source for that image is the mock forum...
Afraid not ... Intellectual Property Office, there is also a monochrome version with slightly different 'BT' text.

Also trade marks for 'BT BE THERE', 'Be There. BT' and 'BT. THE HEART OF SPORT'
The application for the colour version of that logo has been withdrawn, thank goodness. The monochrome version remains, and was officially registered last week.
Top
thegeek
Posts: 911
Joined: Sat 04 Jun, 2005 12.35

AgainWTheNorth wrote: Tue 27 Sep, 2016 04.16NatWest have introduced a new version of their logo, calling back to an old rendition of the chevrons symbol...

Image
Via this CR blog post about Logobook, a fancier version of Logopedia, I've discovered that a Brazilian bank use pretty much the same logo:

Image
Top
Please Respond

Return to “The Lounge”