Another High Street Rebrand

bilky asko · Wed 06 Apr, 2016 09.40

Most people I know call HP sauce "brown sauce".

Hewlett Packard has been HP on its own by default for years - I rather like the new logo, if only because the standard ones remind me of their cheapo laptops.

Andrew · Thu 07 Apr, 2016 19.32

scottishtv wrote:Driving past a retail park at the weekend, I noticed that Sofaworks is now Sofology.

You can't fail to have not noticed the TV adverts surely?

james2001 · Thu 07 Apr, 2016 22.17

Just seen the latest advert for B&Q with Australian accented Koalas- it's not a subtle dig at Homebase's new owners is it?

tillyoshea · Fri 08 Apr, 2016 07.48

Andrew wrote:
scottishtv wrote:Driving past a retail park at the weekend, I noticed that Sofaworks is now Sofology.
You can't fail to have not noticed the TV adverts surely?

I understand that's as a result of a court ruling after CSL rebranded to Sofaworks, and DFS claimed that the new name was rather too similar to their Sofa Workshop brand.

wells · Fri 08 Apr, 2016 09.12

james2001 wrote:Just seen the latest advert for B&Q with Australian accented Koalas- it's not a subtle dig at Homebase's new owners is it?

It would be a rather expensive way to take a dig if so.

scottishtv · Fri 08 Apr, 2016 13.19

Andrew wrote:
scottishtv wrote:Driving past a retail park at the weekend, I noticed that Sofaworks is now Sofology.
You can't fail to have not noticed the TV adverts surely?

Yes, but I thought it was just an ad campaign (akin to "That's Travelogical!" for Travelodge) rather than a rebrand of the business.

JAS84 · Tue 17 May, 2016 19.04

DC Comics have changed their logo only four years after the last change.

Philip · Sat 21 May, 2016 14.35

The Co-operative does something that nobody expected (read: everybody) and has brought back its classic clover leaf logo, renaming itself (again) to Co-op.

More here: http://www.creativereview.co.uk/cr-blog ... from-1968/

james2001 · Sat 21 May, 2016 17.25

It's not entirely the pre-1993 logo, as it's missing the square that the logo was always annoyingly off centre in!

WillPS · Sun 22 May, 2016 04.00

Philip wrote:The Co-operative does something that nobody expected (read: everybody) and has brought back its classic clover leaf logo, renaming itself (again) to Co-op.

More here: http://www.creativereview.co.uk/cr-blog ... from-1968/

As reported here back before Christmas: viewtopic.php?p=124538#p124538

It’s a symbol and a wordmark and that’s impossible to beat for a graphic designer. It’s never dated

I think that is slightly overstating it. Certainly it looked old hat to me wherever I saw remains of its original incarnation. I admired the Co-operative group's vision to massively simplify their branding in a not dissimilar vein to the BBC 1997 rebrand - unfortunately where the BBC retained a much simplified 'blocks' the Co-op essentially threw away the baby with the bath water.

It seemed the group were unwilling to use the Co-op brand as it stood for 'serious' things like the funeral and banking businesses. I don't really know why, it's always been 'the co-op bank' and 'co-op funerals' colloquially, I never personally saw that as a problem.

I think going back to the blue cloverleaf makes a real statement, and the execution here is absolutely top notch. That said, the retro appeal will fade with time - hopefully they'll find a way to properly evolve the cloverleaf logo (again) at that stage.

There's a view of the new Funeralcare look here: http://www.thenews.coop/105734/news/bus ... -rebrands/

AgainWTheNorth · Sun 22 May, 2016 06.06

And also, that's not QUITE the cloverleaf logo British people of a certain age love; the C is more closed, but that's only a nominal change.