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Re: Another High Street Rebrand
Posted: Mon 21 Mar, 2016 23.12
by JAS84
KC is changing it's name to KCOM. As a result the KC Stadium becomes the KCOM Stadium (I'm sure the Hull City and Hull FC fans will still call it the KC) and the KC Lightstream Stadium (Hull KR's ground) becomes just the Lightstream Stadium.
Old:

New:
http://www.hulldailymail.co.uk/Hull-s-K ... story.html
http://www.hulldailymail.co.uk/KC-telec ... story.html
Re: Another High Street Rebrand
Posted: Tue 22 Mar, 2016 04.20
by thegeek
Apparently this happened in December but I've only just noticed:
http://www.firstchoice.co.uk/blog/newsf ... -new-look/
Re: Another High Street Rebrand
Posted: Tue 22 Mar, 2016 22.40
by Alexia
Elite Singles has also changed their logo.

Re: Another High Street Rebrand
Posted: Tue 05 Apr, 2016 18.06
by thegeek
Re: Another High Street Rebrand
Posted: Tue 05 Apr, 2016 18.30
by scottishtv
Driving past a retail park at the weekend, I noticed that Sofaworks is now Sofology.
Re: Another High Street Rebrand
Posted: Tue 05 Apr, 2016 18.32
by Philip
It's a bit inconsistent at least at the moment, I looked on their website and the corresponding mouse they're going to sell (not available to order yet) for the Spectre uses the old logo. Late decision maybe? Or is it just going to be used on this laptop and nothing more. The other Spectres still use the old logo too.
I love the look of the new Spectre. Apparently one of the compromises though is that the copper smudges very easily.
Re: Another High Street Rebrand
Posted: Tue 05 Apr, 2016 21.20
by cwathen
Looks shit IMO. Moving away from the circle in a rectangle to a circle only was a tweak enough, but it's become one of those logos that has survived for just too long to be fundamentally changed this way. I actually really liked the way some of their recent kit (like their tablets) explicitly spelt out 'HEWLETT-PACKARD' on the bezel, made it appear a classy brand.
Re: Another High Street Rebrand
Posted: Tue 05 Apr, 2016 21.26
by Philip
cwathen wrote:
Looks shit IMO. Moving away from the circle in a rectangle to a circle only was a tweak enough, but it's become one of those logos that has survived for just too long to be fundamentally changed this way. I actually really liked the way some of their recent kit (like their tablets) explicitly spelt out 'HEWLETT-PACKARD' on the bezel, made it appear a classy brand.
They can't use the full name anymore since the split, at least according to
this article. The enterprise part took the full name as 'Hewlett Packard Enterprise' (without a hyphen) and the consumer business is 'HP Inc'.
Re: Another High Street Rebrand
Posted: Tue 05 Apr, 2016 22.49
by wells
Really like the new BP logo, didn't know they did laptops though.
Re: Another High Street Rebrand
Posted: Wed 06 Apr, 2016 03.56
by JAS84
Philip wrote:cwathen wrote:
Looks shit IMO. Moving away from the circle in a rectangle to a circle only was a tweak enough, but it's become one of those logos that has survived for just too long to be fundamentally changed this way. I actually really liked the way some of their recent kit (like their tablets) explicitly spelt out 'HEWLETT-PACKARD' on the bezel, made it appear a classy brand.
They can't use the full name anymore since the split, at least according to
this article. The enterprise part took the full name as 'Hewlett Packard Enterprise' (without a hyphen) and the consumer business is 'HP Inc'.
That new logo is horrible. And if they can't use the full name, they should've changed it completely. Mention HP to someone not in the know and they're going to think of brown sauce.
Re: Another High Street Rebrand
Posted: Wed 06 Apr, 2016 08.03
by WillPS
JAS84 wrote:Philip wrote:cwathen wrote:
Looks shit IMO. Moving away from the circle in a rectangle to a circle only was a tweak enough, but it's become one of those logos that has survived for just too long to be fundamentally changed this way. I actually really liked the way some of their recent kit (like their tablets) explicitly spelt out 'HEWLETT-PACKARD' on the bezel, made it appear a classy brand.
They can't use the full name anymore since the split, at least according to
this article. The enterprise part took the full name as 'Hewlett Packard Enterprise' (without a hyphen) and the consumer business is 'HP Inc'.
That new logo is horrible. And if they can't use the full name, they should've changed it completely. Mention HP to someone not in the know and they're going to think of brown sauce.
Yes, I'm sure that's a huge issue which was debated at length in Silicon Valley.