Metropol

Looks nice.

Carpet Right Bensons for Beds, next door to Currys PC World Carphone Warehouse.

So there are inconsistencies with the logo. But strangely it doesn't seem to matter.

Whataday wrote:So there are inconsistencies with the logo. But strangely it doesn't seem to matter.

I daresay it was designed to be altered gracefully for differing sign shapes.

WillPS wrote:In terms of Total garages - there seems to be one chain of them who have been particularly slow at changing them -

https://www.google.co.uk/maps/@53.02183 ... 312!8i6656
This one in Nottingham (which will transform in to an Esso when you move towards Nottingham by one movement)

Thanks, I love those time slips on Street View. But you might have stumbled on the best one ever there, because take a step back in the opposite direction and it's a Texaco!

https://www.google.co.uk/maps/@53.02186 ... 312!8i6656

WillPS wrote:https://www.google.co.uk/maps/@53.34504 ... 312!8i6656
This one in Sheffield (which still has those hilariously old pumps despite the very swish "Synergy" Esso branding)

Esso have a very piecemeal approach to refitting. My local one has just been fitted with the Synergy LED strip lights over the pumps, yet the shop is a 1980s timewarp – a faded, badly illuminated Esso Snack & Shop sign (around 30 years old) and a sticker above the tobacco display advertising Tiger Tokens (circa 1992 I would hazard a guess).

Homebase seem to have launched a brand new advertising campaign based on furniture creating "life improvement", not just "home improvement" - seems an odd thing to do for a brand that's heading for the bin.

woah wrote:Homebase seem to have launched a brand new advertising campaign based on furniture creating "life improvement", not just "home improvement" - seems an odd thing to do for a brand that's heading for the bin.

I read the rebrand will take 3-5 years so presume they don't want to neglect the existing brand in the meantime.

jonathan wrote:

woah wrote:Homebase seem to have launched a brand new advertising campaign based on furniture creating "life improvement", not just "home improvement" - seems an odd thing to do for a brand that's heading for the bin.

I read the rebrand will take 3-5 years so presume they don't want to neglect the existing brand in the meantime.

I wonder if there will be a crossover period of the new name and the old to get people use to it?

Something like this maybe:

simonipswich wrote:

jonathan wrote:

woah wrote:Homebase seem to have launched a brand new advertising campaign based on furniture creating "life improvement", not just "home improvement" - seems an odd thing to do for a brand that's heading for the bin.

I read the rebrand will take 3-5 years so presume they don't want to neglect the existing brand in the meantime.

I wonder if there will be a crossover period of the new name and the old to get people use to it?

Something like this maybe:

Sort of like Focus Do-It-All?

And who could forget EMTEC BASF?

Bunnings Homebase works well as an interim brand (just as it used to be Sainsburys Homebase).