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Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 14.18
by WillPS
In terms of Total garages - there seems to be one chain of them who have been particularly slow at changing them -

https://www.google.co.uk/maps/@53.02183 ... 312!8i6656
This one in Nottingham (which will transform in to an Esso when you move towards Nottingham by one movement)

https://www.google.co.uk/maps/@53.34504 ... 312!8i6656
This one in Sheffield (which still has those hilariously old pumps despite the very swish "Synergy" Esso branding)

Both only transferred last year. While trading as Total, I saw both being serviced by Gulf tankers - did they take on a rump of the former Total business?

Just up the road from that Sheffield Total/Esso is a BP Shop 'n' Drive - is that a rarity?
https://www.google.co.uk/maps/place/Mea ... 43621c03bc

Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 17.19
by thegeek
The new brand was designed to compliment the Esso Fuel brand to create a strong visual harmony between the two brands.
ahahahahaha.

Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 17.26
by Philip
thegeek wrote:
The new brand was designed to compliment the Esso Fuel brand to create a strong visual harmony between the two brands.
ahahahahaha.
"The aim is to create a memorable and distinctive brand that will change people’s perceptions and present a modern, slick retail environment"

So we'll make it look like it's come out of the 70s.

Still, if it means we get petrol at these prices, I'm all for it.

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Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 20.30
by nidave
Carpet right have finally got a pretty decent re brand.

OLD:
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New:
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Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 20.43
by james2001
Will the signs be in the right shape now, or will they still be stretched into all sorts of shapes?

Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 21.19
by Philip
Oddly enough I don't think it really fits the name though… the new one feels a bit dour with that full stop at the end and the grey background, whereas the previous one was cheap but a bit more cheerful (I think it's the tick that makes it).

Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 21.28
by Pete
The new one looks like a car mat

Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 21.32
by nidave
Well I like it, and they are not all stretched to fit ALL OF THE SPACE.

Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 23.23
by WillPS
nidave wrote:Carpet right have finally got a pretty decent re brand.

OLD:
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New:
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It appears it's replaced this logo too, which went on a couple of stores but eventually became the corporate logo:
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Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 23.45
by Whataday
Looks nice.

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Re: Another High Street Rebrand

Posted: Thu 18 Feb, 2016 23.48
by bilky asko
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Carpet Right Bensons for Beds, next door to Currys PC World Carphone Warehouse.