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Re: Another High Street Rebrand
Posted: Fri 09 Oct, 2015 17.50
by barcode
Re: Another High Street Rebrand
Posted: Fri 09 Oct, 2015 18.34
by rob
I take it you haven't looked in the Morrisons thread...
Re: Another High Street Rebrand
Posted: Fri 09 Oct, 2015 22.12
by thegeek
thegeek wrote:Also, my local BHS appears to be getting a food store - nice mix of branding here.
If you look very closely at the above picture, you might be able to make out that the window decal says the foodhall was due to open on "Tuesday 24 September". The 24th was, of course, a Thursday.
Anyway, the old blue ribbon-h sign on the exterior has been replaced with a new-style logo, but the old one remains on the inside of the mall, along with a more recent logo:
I had a look at the food hall itself, and it's pretty underwhelming. It's been nicely fitted out, but most of the branded goods are Happy Shopper and Euro Shopper; and the endcap with a 'dine in for £10' deal was mostly full of reduced-to-clear items. The reduced tags were hand-written, which doesn't suggest they've got a particularly sophisticated stock control system.
There was a lot of promotion around the shop with arrows pointing towards 'food hall - on the ground floor' (as well as the Dorothy Perkins and Wallis concessions, also 'on the ground floor'.) This store only has one floor. It just feels a bit cheap, but what do you expect for a chain that was sold for a quid.
It does seem odd that they'd pick this store as one of the first to have a foodhall: the mall also has an Asda (and a Sainsbury's not far away); it's also surprising that Arcadia are happy for them to have a DP concession when there's a full DP/Burton store about three doors down.
Re: Another High Street Rebrand
Posted: Fri 09 Oct, 2015 23.31
by barcode
rob wrote:
I take it you haven't looked in the Morrisons thread...
No
Re: Another High Street Rebrand
Posted: Sat 10 Oct, 2015 00.51
by Alexia
barcode wrote:rob wrote:
I take it you haven't looked in the Morrisons thread...
No
Rookie error.
Re: Another High Street Rebrand
Posted: Fri 15 Jan, 2016 00.34
by scottishtv
As reported in
The Unofficial Sainsbury's Thread:
Martin Phillp wrote:Tomorrow's The Times reports that Home Retail Group are in talks with an Australian company over the sale of Homebase, which would leave Sainsbury's to acquire Argos.
A lot of Australian media outlets have been reporting on Wesfarmers bid for Homebase, also reporting:
news.com.au wrote:"The acquisition would be the first step in a program ... to reinvigorate core Homebase assets to build an exciting new
Bunnings-branded business over three to five years," a statement from Wesfarmers said on Thursday.
"The UK home improvement and garden market is an attractive and growing market."
A return of the stencil text?!
Update: Details of the £340m offer (PDF)
Re: Another High Street Rebrand
Posted: Sat 16 Jan, 2016 20.33
by rdobbie
The trouble with renaming/rebranding a DIY chain is that many of the own brand products, particularly the more obscure tools and fixings, have a very slow turnover. They hang around on shelves and in warehouses for years.
I remember it took a long time for Focus to flush out all their Do It All, and later on Great Mills, branded stock. Even now in Wickes there's a fair bit of stock with the 3D letter W on the logo, which they got rid of at least 6 years ago.
Re: Another High Street Rebrand
Posted: Sat 16 Jan, 2016 20.53
by Pete
There is still stock of Ant Powder in B&Q with the red logo
Re: Another High Street Rebrand
Posted: Sat 16 Jan, 2016 23.08
by Alexia
Pete wrote:There is still stock of Ant Powder in B&Q with the red logo
Which red logo? The one with the ampersand or the one with the chubby backwards 3?
Re: Another High Street Rebrand
Posted: Sun 17 Jan, 2016 09.01
by Pete
I think the ampersand. I can't remember. I used to hide all the new stock in the overstocks and try to get rid of the old stuff but it shifted so slowly I could never get rid of them all.
B&Q of course is the graveyard of old in store signage. Endless ill thought out rebrands litter the stores and only a few that were converted to the full Port Glasgow style. They likely all have old rubbish sent into them due to the incompetence of the marketing dept.
Re: Another High Street Rebrand
Posted: Sun 17 Jan, 2016 09.53
by james2001
One of our stores here still had the red & black border around the inside with the old circular B&Q logo at various intervals right up until it closed last year! For whatever reason they never took it down over the years even though that logo was taken down from outside the store around 1996-ish.
