Another High Street Rebrand

[Nick Harvey]

What an absolutely dreadful mix of, what appear to be, upper and lower case letters.

Are we certain this isn't a mock off TV Forum?

[bilky asko]

What an absolutely dreadful mix of, what appear to be, upper and lower case letters.

Are we certain this isn't a mock off TV Forum?

Unfortunately, it seems they have done some new adverts with this logo included.

[martindtanderson]

What an absolutely dreadful mix of, what appear to be, upper and lower case letters.

Are we certain this isn't a mock off TV Forum?

The term for this kind of mix is Unicase... And yea it does feel a bit all over the place.

[Alexia]

What an absolutely dreadful mix of, what appear to be, upper and lower case letters.

Are we certain this isn't a mock off TV Forum?

The term for this kind of mix is Unicase... And yea it does feel a bit all over the place.

Actually, the term for this kind of mix is boLLocKs.

[scottishtv]

Also, my local BHS appears to be getting a food store - nice mix of branding here.

I see the BBC had a look around a new look BHS last week: http://www.bbc.co.uk/news/business-34289275
Also, I see M&S have ditched the green carrier bags for food, in favour of white M&S Foodhall branded bags with a white-and-black checkerboard border.

[Andrew]

Rebranding M&S Simply Food as M&S Food Hall is odd to say the least, are they going to change all branches, including ones that aren't really big enough to be called a 'Food Hall', like ones in train stations or service stations?.

Rebranding to plain black and white instead of using green is also a backward step in my eyes, yet another example of something really plain and boring being explained as being 'clean' and 'fresh' or something along those lines.

[thegeek]

Incidentally, John Lewis have been using the 'food hall' name since 2007:



Seems to just be in Oxford Street and Bluewater.

(Conversely, Canary Wharf has a Waitrose Food, Fashion and Home, which is a bit like a small John Lewis)

[Pete]

Incidentally, John Lewis have been using the 'food hall' name since 2007:

Newcastle use that too.

From what I can tell / assume the split is supermarket = foodhall, whilst service station franchise = simply food. I think the thinking is that its not ideal that a full blown supermarket and cafe is marketed in the same way as what is in some cases half a petrol station shop at a BP (with the other selling oil and frances maude cans).

[tillyoshea]

Incidentally, John Lewis have been using the 'food hall' name since 2007:

Newcastle use that too.

Not since we got rid of the food hall for a Waitrose - maybe five years ago?

[thegeek]

KFC have had a bit of a refresh in the States - the Colonel has lost his apron. And torso, for that matter.



More at Brand New.

I hope they follow suit in the UK, because their current identity really is a bit confused.

[james2001]

I seem to remember that's how the Colonel was until the mid-90s as well