Metropol

all new Phil wrote:Spotted yet *another* redesign of Smart Price packaging last time I was in Asda. White and orange - possibly Walmart inspired?

Sounds Sainsbury's Basics inspired to me...

Nope, looks nothing like it. Much classier.

all new Phil wrote:Nope, looks nothing like it. Much classier.

Excuse me while I cough on my pomegranate....

all new Phil wrote:Spotted yet *another* redesign of Smart Price packaging last time I was in Asda. White and orange - possibly Walmart inspired?

I wonder if they'd eventually rebrand Asda as Walmart (a few stores are dual-branded already)? Using the Walmart colour scheme on own brand products reeks of that. Wouldn't be the first time a brand got replaced by foreign owners.

JAS84 wrote:

all new Phil wrote:Spotted yet *another* redesign of Smart Price packaging last time I was in Asda. White and orange - possibly Walmart inspired?

I wonder if they'd eventually rebrand Asda as Walmart (a few stores are dual-branded already)? Using the Walmart colour scheme on own brand products reeks of that. Wouldn't be the first time a brand got replaced by foreign owners.

Well Asda have been been removing all links to Walmart branding till very recently, but I've got a feeling something of a u-turn is occurring.

The new boss of Asda is a wal-mart type. He seems under the (wrong) impression that people will like it, hence the Hershy's chocolate that sits going out of date in every branch

JAS84 wrote:

all new Phil wrote:Spotted yet *another* redesign of Smart Price packaging last time I was in Asda. White and orange - possibly Walmart inspired?

I wonder if they'd eventually rebrand Asda as Walmart (a few stores are dual-branded already)? Using the Walmart colour scheme on own brand products reeks of that. Wouldn't be the first time a brand got replaced by foreign owners.

It wouldn't be the first time Asda themselves have done that: http://www.metropol247.co.uk/forum/view ... e+#p118778

WillPS wrote:Interestingly, and something I didn't realise, is that a few years ago Wal-mart rebranded Great Value thusly:


And it seems Asda have bought Smart Price in line with this (or were at least inspired by that) in the most recent rebranding exercise:

I'm pretty sure I saw some Great Value branded stuff last time I was in Asda. Didn't think to look too closely at it, but I'll try to seek it out again...

I very much doubt Asda will get rebranded as Wal-Mart. I believe it was the original plan when they took over, hence the 'Part of the Wal-Mart Family' slogan on the carrier bags etc.

However every shred of research since then has told them it's a non-starter.

I saw some Great Value branded light bulbs last time I was in Asda in exactly that design.

all new Phil wrote:Spotted yet *another* redesign of Smart Price packaging last time I was in Asda. White and orange - possibly Walmart inspired?

White and ORANGE? Funny, this got posted on the Logopedia wiki, and there's no orange in sight.