Metropol

I was most excited this afternoon to spot a lasagne in Morrisons proudly displaying the new logo on the packaging. Lots of new signage up, too. Honestly, I walked outside sporting a semi.

Chris wrote:They also seem to be introducing slight design tweaks to the logo; in that if you look closely at the logo on some food products, the M&S logo is now written in Helvetica (sp?) as opposed to Optima.

(Yes, I do work for them!)

I dislike that tweak of the logo. I thought it was a problem where a supplier hadn't been given the right logo.

Just to let you all know that as far as I am aware I have a gut feeling that the new advertising campaign will probably start either next week or the week after as plenty more new style promos have arrived and are due to go up on Sunday night.

And Denise Van-Outen will also be appearing in the new adverts too, as she has made 'a fresh choice'.

It's all happening at bleeding once, we've gone from nothing to 1000 in about two weeks.

all new Phil wrote:I was most excited this afternoon to spot a lasagne in Morrisons proudly displaying the new logo on the packaging. Lots of new signage up, too. Honestly, I walked outside sporting a semi.

No, no, no, Phil.

When will you learn that M is for Morrisons, not that other word.

The new advert definately begins tomorrow, all I know is that it has Denise Van-Outen and a Trolley in the middle of the Welsh valleys, I'm personally expecting craptacular.

The ad has just gone out during Corrie, Denise Van Outen pushing trolley's in various locations, down the high street, through a field, on a boat and Take That's song Shine is the backing track.

Square Eyes wrote:The ad has just gone out during Corrie, Denise Van Outen pushing trolley's in various locations, down the high street, through a field, on a boat and Take That's song Shine is the backing track.

Good wasn't it?

I felt quite sure it was for a quality supermarket 'til the end of the ad.

Oooooh! New website just launched! http://www.morrisons.co.uk

Square Eyes wrote:The ad has just gone out during Corrie, Denise Van Outen pushing trolley's in various locations, down the high street, through a field, on a boat and Take That's song Shine is the backing track.

Nice ad, I've just seen it. Straight away I can see the Advertising Standards Authority having a problem with the claim that Morrisons sandwiches are made fresh in-store every day from ingredients plucked from the shelves of the store.

That's complete nonsense. The sandwiches in my store come from sandwich factories and are at least a day old by the time they hit the shelves, where they sit for another two days or until sold.

Am I the only person who thoroughly loathes Shine by Take That? I've never heard such strangulated sounding singing on a record. Yet it seems remarkably popular with the proletariat. In that respect, probably a good choice by Morrisons.

Gavin Scott wrote:I felt quite sure it was for a quality supermarket 'til the end of the ad.

Even though it had Denise Van Outen in it???

I hope that the revolutionary "well hung" banana display won't be a casualty of any Morrison in-store refresh.