IMPRESSIVE NEW LOOK TESCO
Tesco Extra, Llansamlet, Swansea revamped with the latest features and services.
New food counters and areas devoted to ‘fresh’.
Retail Week mentions that the "Welsh language predominates as much in-store as it does on the road signs that become bi-lingual immediately after crossing the Severn bridge.
A big white sign stating ‘Becws’ has the word ‘Bakery’, in a slightly smaller font, directly beneath it.
What makes it striking however are the vertically suspended posts that collectively form a plain wood curtain throwing into contrast the signage placed in front of it.
And beneath all of this is the bakery counter itself, consisting of tiered shelves and a healthy looking offer of brown and white breads that wouldn’t look out of place in an artisan bakery.
Also worth noting is the area behind the counter where faux brick walls provide the setting for a rather more dense display of baked produce.
Overall, the bakery area has a distinctly Continental hypermarket look and feel (anybody who can recall Carrefour’s ‘Planet’ hypermarket experiment in Lyons will feel at home with this one), setting the tone in many ways for what follows.
Beyond bakery lie the ‘Pysgod, Dofednod a Cig’ (‘Frozen Fish, Poultry & Meat’) counters and these really do feel as if you have left South Wales and found yourself in one of the big French grocers’ outposts.
This means wood, tiles, blackboards with ‘localised’ messages, “Try our Welsh cheese with crackers & chutneys”, more bilingual directional graphics and a lot of natural daylight, lending it a market feel.
And in the middle of all of this is the fresh fruit and veg area, with equipment heights that are lower that anything else and with wood-clad mid-floor gondolas – a trait that has been one of the defining characteristics of Tesco interiors for a while now."
Looks great! And I like the new font (it's grown on me). I just hope they roll this new concept to the whole estate.