It's not for stores - just campaigns and print ads according to this in Design Week. It makes sense to try and style food and fashion ads in a similar way I suppose, given that a lot of people have almost forgotten that they even sell clothing.woah wrote:Looks nice but they've gone round refurbishing tons of stores recently and now they've done that they're rebranding - which seems a shame.
Overall I quite like the ad campaigns, and they look good in store windows (shame about the model's awful makeup in the clothing ads though). They're really saturating all of the London newspapers with it too - double spreads in the Metro, Standard and City AM this week.
