Another High Street Rebrand

Jonny
Posts: 60
Joined: Mon 02 Nov, 2009 09.42

They massively about-turned on the slab serif font just after redecorating a lot of their stores with it. Never particularly liked it and it's all a bit of a mess now.
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Pete
Posts: 7630
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

It's a bloody horrible font, I have no idea what they were thinking with it
"He has to be larger than bacon"
Philip Cobbold
Posts: 84
Joined: Thu 02 Jun, 2005 11.24

I think it's only Locals that are being kitted out with the Mary Ann font, as Superstores are still opening now with the Slab font. The new Wolverhampton store that opens next week is proudly sporting Slab everwhere.
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WillPS
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Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
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Jonny wrote:They massively about-turned on the slab serif font just after redecorating a lot of their stores with it. Never particularly liked it and it's all a bit of a mess now.
Yes. Oh for the days when the only font used was Interstate. Incidentally, this is a problem with pretty much every supermarket's branding right now, the exceptions being The Co-op and Tesco.
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Whataday
Posts: 361
Joined: Fri 22 Aug, 2003 00.08
Location: Cardiff
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I notice that derelict Index sports a banner saying "Christmas Discount Shop". The Cardiff store also made way for one of these, which would open in October and double up as a Halloween shop.

Unbelievably, Index (or their owner...Shop Direct?) still pays rent on many old stores up and down the country, including the Cardiff store until next week when the lease ends and it's handed back to the shopping centre.
JAS84
Posts: 604
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Index was sold to Argos in 2005.
cwathen
Posts: 1333
Joined: Fri 15 Aug, 2003 17.28

JAS84 wrote:Index was sold to Argos in 2005.
Index wasn't sold to Argos - Argos bought the brand name, the website, a lot of the store estate and took on a lot of the staff, but they didn't actually buy out the business per se. Essentially they managed to effectively but not literally take it over, thus bagging themselves the best bits of Index and leaving the rest behind.

Although Index has gone down in history as a huge failure, I actually quite liked them, they were cheaper than Argos on a fair few lines. Sadly, they probably ended up being used as free rental shops a lot more heavily than Argos was as they had far fewer exemptions from the money back guarantee, which probably didn't help.
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martindtanderson
Posts: 527
Joined: Tue 23 Dec, 2003 04.03
Location: London, UK
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nodnirG kraM wrote:McDonald's in my town closed its doors an hour ago. It's no more. Deceased. Bereft of life it rests in peace. Burger King moved out of town about 8 years ago after having 2 outlets. Now the only fast-ish food is Wimpy.
Where do you live? Craggy Island?!?! :D
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wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

Poor people. I bet it's like the streets of Pyongyang after the death of the dear leader, only with more genuine tears.

Is there a drive thru near by for emergencies?
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AJ
Posts: 95
Joined: Mon 16 Feb, 2004 15.25
Location: London

Not high street, but facilities company Mitie has got a new logo.

Old one:
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New one:
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Beep
Posts: 741
Joined: Sat 24 Mar, 2007 23.53
Location: That London

AJ wrote:Not high street, but facilities company Mitie has got a new logo.

Old one:
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New one:
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This is reflected in their new uniforms at St Pancras International security screening. Some are in the old ones (teal and green cravats/ties, black blazers, white shirts), some are in the new ones (orange and purple cravats/ties, purple striped shirts, slate grey blazers)

Definitely a soft-relaunch as the mismatch of uniforms makes them anything but!
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