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Re: Another High Street Rebrand
Posted: Fri 27 Jun, 2014 13.13
by martindtanderson
LOL ok its a reference to something. Never watched that guy before.
Re: Another High Street Rebrand
Posted: Wed 02 Jul, 2014 21.30
by ph2o
Sainsbury's have refurbished their London Tottenham Court Road branch with the latest logo. The store is also changing from a 'Central' format to a 'Local'.
I have pictures but cannot attach. How do I attach them?
Re: Another High Street Rebrand
Posted: Wed 02 Jul, 2014 22.39
by Philip
ph2o wrote:Sainsbury's have refurbished their London Tottenham Court Road branch with the latest logo. The store is also changing from a 'Central' format to a 'Local'.
I have pictures but cannot attach. How do I attach them?
Upload them here:
http://www.metropol247.co.uk/uploadservice/
Re: Another High Street Rebrand
Posted: Thu 03 Jul, 2014 01.55
by Martin Phillp
ph2o wrote:Sainsbury's have refurbished their London Tottenham Court Road branch with the latest logo. The store is also changing from a 'Central' format to a 'Local'.
I have pictures but cannot attach. How do I attach them?
The TCR store has been technically classed as a local for a while now by head office as they phased out the Central format.
However, while it has most Local promotions and pricing, unlike your small scale local, they sell loose bananas by the weight rather than 19p per banana as per the standard Sainsburys.
Re: Another High Street Rebrand
Posted: Thu 03 Jul, 2014 19.38
by AxG
New logo for the Yorkshire Building Society.
Old:
New:

Re: Another High Street Rebrand
Posted: Thu 03 Jul, 2014 20.24
by Alexia
And the rest of their portfolio of companies / services is following suit, meaning Chelsea is going from this
to this too.

Re: Another High Street Rebrand
Posted: Thu 03 Jul, 2014 20.59
by martindtanderson
Re: Another High Street Rebrand
Posted: Thu 03 Jul, 2014 22.17
by ph2o
Re: Another High Street Rebrand
Posted: Fri 04 Jul, 2014 00.29
by JAS84
Another new logo!?! This is the previous one, which appeared on my local Sainsbury's Local only a couple of months ago.

As you can see, the typeface of the word Local has changed.
Re: Another High Street Rebrand
Posted: Fri 04 Jul, 2014 09.06
by ph2o
JAS84 wrote:Another new logo!?! This is the previous one, which appeared on my local Sainsbury's Local only a couple of months ago.

As you can see, the typeface of the word Local has changed.
That one is now about 2 years old. Yeah, that was shortlived. Had that in my 'old' Local. They've changed again. All their fonts have changed and they introduced a streamline underneath their logo (like the old Safeway logo).
Re: Another High Street Rebrand
Posted: Fri 04 Jul, 2014 23.37
by Pete
Perhaps they realised they were overusing that slab serif font even more than they ever overused the amazing quirky font they used to use.