Another High Street Rebrand

martindtanderson · Fri 27 Jun, 2014 13.13

LOL ok its a reference to something. Never watched that guy before.

ph2o · Wed 02 Jul, 2014 21.30

Sainsbury's have refurbished their London Tottenham Court Road branch with the latest logo. The store is also changing from a 'Central' format to a 'Local'.

I have pictures but cannot attach. How do I attach them?

Philip · Wed 02 Jul, 2014 22.39

ph2o wrote:Sainsbury's have refurbished their London Tottenham Court Road branch with the latest logo. The store is also changing from a 'Central' format to a 'Local'.

I have pictures but cannot attach. How do I attach them?

Upload them here: http://www.metropol247.co.uk/uploadservice/

Martin Phillp · Thu 03 Jul, 2014 01.55

ph2o wrote:Sainsbury's have refurbished their London Tottenham Court Road branch with the latest logo. The store is also changing from a 'Central' format to a 'Local'.

I have pictures but cannot attach. How do I attach them?

The TCR store has been technically classed as a local for a while now by head office as they phased out the Central format.

However, while it has most Local promotions and pricing, unlike your small scale local, they sell loose bananas by the weight rather than 19p per banana as per the standard Sainsburys.

AxG · Thu 03 Jul, 2014 19.38

New logo for the Yorkshire Building Society.

Old:

New:

Alexia · Thu 03 Jul, 2014 20.24

And the rest of their portfolio of companies / services is following suit, meaning Chelsea is going from this

to this too.

martindtanderson · Thu 03 Jul, 2014 20.59

I'm sure this is high-street related. Nescafé is getting a worldwide rebrand...

http://www.underconsideration.com/brand ... arious.php

ph2o · Thu 03 Jul, 2014 22.17

Newly refurbished Sainsbury's Local (from Central) with new branding at Tottenham Court Road, London.

JAS84 · Fri 04 Jul, 2014 00.29

Another new logo!?! This is the previous one, which appeared on my local Sainsbury's Local only a couple of months ago.

As you can see, the typeface of the word Local has changed.

ph2o · Fri 04 Jul, 2014 09.06

JAS84 wrote:Another new logo!?! This is the previous one, which appeared on my local Sainsbury's Local only a couple of months ago.

As you can see, the typeface of the word Local has changed.

That one is now about 2 years old. Yeah, that was shortlived. Had that in my 'old' Local. They've changed again. All their fonts have changed and they introduced a streamline underneath their logo (like the old Safeway logo).

Pete · Fri 04 Jul, 2014 23.37

Perhaps they realised they were overusing that slab serif font even more than they ever overused the amazing quirky font they used to use.