If anything, Netto is in a fairly good position to actually increase market share and hold on. Seems odd everyone has it in for DSG, if they go it's not as if there's an equivalent electrical retailer to take its place or at least they're isn't right now.
I work in electrical retail myself, and whilst I wouldn't wish a job loss on anyone, if it is apparently inevitable that one of the big name groups will go, I see a certain poetic justice in it being DSG.
The practices of the lesser-spotted high street electrical shopper can be truly fascinating...people will walk into an electrical retailer and (somehow with a straight face) start enquiring "is there a discount for cash", "what deal is there for buying two?", (in regards to any attachment such as leads or installation charges etc) "you'll throw that in won't you?", "I bought <item A> here 2 months ago, so will you do <item B> any cheaper"...and not forgetting the kingpin one..."What's your best price on that?".
I won't include those attempting (badly) to use psychology by walking around the shop proclaiming in a 'discreet' conversation with their partner (discreet meaning intending to be overheard by the shop staff) "I never pay full price for anything", "I can get that much cheaper on the internet", "This lot won't be around for much longer at that price" etc etc in an apparent attempt to break down the sales staff on price before moving in with the cliches in the paragraph above.
Yet the same apparently savvy people, wise to the apparently groundbreaking idea that a shop intends to make money out of selling goods, will then walk in to Tescos, Argos, Halfords, Smiths, Waterstones - in fact anyone who isn't an electrical retailer - and pay sticker price for everything, take only deals that are offered rather than asking for them, don't expect past custom to count for anything, and don't expect their chosen method of payment to have any effect on the price they pay.
</rant mode>
DSG (mainly Currys Digital actually) have IMO done more than any other electrical retailer to fuel this embarassing spectacle of the customer haggling on price as a matter of course - putting together ridiculous loss making 'deals' for their customers, 'throwing in' this and that, 'i can do it for <cheaper price>' etc etc. I understand that any business wants the trade over others and any tool which can give them the edge is worth persuing, but what DSG have done was frankly unnecessary. At the start of 2008 when it was clear that this wouldn't be the easiest of years DSG kicked off ridiculous price cuts on all TVs which pushed margins down even further. This forced everyone else to do the same, but no one can afford to - Comet have tried twice in the past year to quietly push prices back up again, and have also tried to increase margins on white goods to pay for the subsidies on browns. Given that most manufacturers will increase trade prices in, this just cannot continue, prices have to go up if electrical retail on the high street is to survive. Frankly, the best catalyst to do that will be the end of DSG, and I get the feeling that they've allready done themselves in - it's all very well having good public perception as being low priced, and having your stores packed out and shifting loads of stock, but if you're not making any money then you won't last.