Metropol

To be fair they seem to be trying to update the branding without changing the logo.
The layout of the TV ads with the resonably small logo on the bottom corner and the updated font is not bad.
The logo can look quite smart if its not huge and overstated.

They certainly seem to be applying the branding in interesting ways - we heard when they finally announced the end of stores trading as Safeways that the only remnants would be Safeway-branded lorry trailers which would continue 'for a short while longer'. Yesterday I realised what that meant.

On the M5 I passed a 'rebranded' ex-Safeway trailer. This one was previously decorated in the mid-90's Safeway 'ribbon' branding (the first one they used after ditching the 'S' logo). How did I know this? Because Morrisons' 'rebranding' did not mean a new paint job...no, no, no. What it meant was a huge vinyl sticker covering the Safeway logo reading 'more reasons to shop at Morrisons, not done in yellow and black, but in RED AND TURQUOISE to fit in with the vastly outdated branding which was allready on the trailer! Since they've gone to the trouble of making sure their addition fits in with the rest of the trailer's liverie, one can only assume that it's not just a temporary job, but this is all they intend to do to it for the forseeable future!

After all the money they have spent on the stores, you'd think they could stretch to some yellow and black paint to go on the lorries wouldn't you?

cwathen wrote:On the M5 I passed a 'rebranded' ex-Safeway trailer. This one was previously decorated in the mid-90's Safeway 'ribbon' branding (the first one they used after ditching the 'S' logo). How did I know this? Because Morrisons' 'rebranding' did not mean a new paint job...no, no, no. What it meant was a huge vinyl sticker covering the Safeway logo reading 'more reasons to shop at Morrisons, not done in yellow and black, but in RED AND TURQUOISE to fit in with the vastly outdated branding which was allready on the trailer! Since they've gone to the trouble of making sure their addition fits in with the rest of the trailer's liverie, one can only assume that it's not just a temporary job, but this is all they intend to do to it for the forseeable future!

After all the money they have spent on the stores, you'd think they could stretch to some yellow and black paint to go on the lorries wouldn't you?

Lorries are generally the last things to be rebranded (after all, you still see Sainsbury's lorries with their old logo and Tesco trailers with the ancient white on red branding), because they're always on the move. Maybe applying a vinyl sticker was quicker than completely repainting the lorry - and, rather than face criticism for having yellow and black + red and turquoise trailers, maybe Morrisons decided to do something that matched the existing colouring of the trailer until it was due for a full service (or whatever).

Anyway, with all this criticism of Morrisons destroying the Safeway brand, can anyone recall the same thing happening to Presto in the early 90s?

Yeah but if the product is being replaced with a superior one, there's nothing too bad about it.

Problem was the majority of people (certainly in the South) would say that the product has been replaced with an inferior one.

James Martin wrote:Problem was the majority of people (certainly in the South) would say that the product has been replaced with an inferior one.

Enough with this North/South shit please.

Anyone would think you don't have pound shops in the south.

Gavin Scott wrote:Anyone would think you don't have pound shops in the south.

What, exactly, is one of these "pound shops" then?

Can't say I've ever seen one.

Nick Harvey wrote:

Gavin Scott wrote:Anyone would think you don't have pound shops in the south.

What, exactly, is one of these "pound shops" then?

Can't say I've ever seen one.

I expect you haven't, Nick.

However, I have seen Mr Martin's sunglasses so I conclude he must have.