It's terrible - and is what will force the sole traders / individuals off eBay. They seem to be obsessed with having big business in the form of outlet stores...which are no cheaper than actually shopping at their actual websites. I can understand the logic but it shows the website is a seller's market these days.
I remember the days when it used to be exciting to buy items from eBay...just to see if it ever actually turned up and even then if you could actually turn it on.
