Metropol

It seems very… un-Tesco to me. Like something Asda would run.

Did Tesco change the ad agency this time round?

Martin Phillp wrote:Did Tesco change the ad agency this time round?

Yes:
http://www.thegrocer.co.uk/channels/sup ... 38.article
http://www.campaignlive.co.uk/article/i ... gy/1368667

gottago wrote:God I'd give anything to see Tesco's market share fall as a direct result of their atrocious ad campaign this Christmas. Utterly woeful, dated shite. I don't see how it could appeal to anyone.

Embarrassing and dated sums it up. The slapstick Tesco family looks even worse when you see Sainsbury's doing the aspirational middle-class family situation stuff in their Christmas food adverts:

Mum, dad and son:


Mum, dad, son and girlfriend:


Mum, dad, son and boyfriend:

On the subject of nostalgia with talks of 'the cooperative' bringing back the 'co-op' logo. Is there still any more old Tesco stores with the lovely vintage logos like the stores in these photos? I think Tesco should bring back this logo and the famous blue stripes.

The one in Worksop still has the logo BEFORE that one, and the white & cream stripes around the inside, and the "typewriter" font everywhere, or at least it did last time I was there earlier this year.

Those three images are all the same Tesco (the Hoover Building) however it no longer has that logo and has a more normal Tesco sign.

Those photos make it look like an American cinema from the 50s (which is no bad thing)

the Sevenoaks store still had old branding when I was there in 2012 - the 2009 Street View image shows it even had a 'Home 'n' Wear' department. It seems to have become a standard Metro by 2014 though

Good old Home n Wear. I remember that at our local store, a separate unit from the main store! Became a store room when they refitted and extended the store in 1996 though, sadly!

You can occasionally see that Tesco out of the window of the cab at the end of The Apprentice.