Microsoft to launch its own shops as it takes on Apple
Microsoft, the computer software giant, is planning to launch its own chain of branded stores in an attempt to catch up with Apple's growing dominance of the consumer electronics market.
The world's largest software company has hired David Porter, a former executive at Wal Mart, the world's biggest retailer, to lead its charge on to the high street. Microsoft said Mr Porter is already scouting for suitable locations and it plans to open a "small number" of stores soon.
Microsoft has long been rumoured to be planning its own shops as Apple's hugely successful roll-out of more than 200 branded stores is widely credited with boosting sales of its Mac, iPod and iPhone brands.
The company, which has expanded into consumer electronics with its Xbox video game console and Zune digital music player, did not say when it plans to open the shops or if there are any outlets planned in Britain.
Mr Porter said the stores were a "tremendous opportunity" for the company to create a "world-class shopping experience".
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