RIP Safeway: 1962-2005 - Morrisons have finally done it

[Gavin Scott]

Who are they trying to kid, it may work up north, but not in London, its just cheesy and tacky.

I beg your pardon

[chinajan]

Is it me or is supermarket branding the TV presentation equivalent of rock and roll? Why are you all [okay, not all] interested in it?

A supermarket to me is a necessary evil, like work. Something to be got out of the way as quickly as possible before the party starts.

I couldn't care less what colour the staff are shoe horned into. If I don't like an own brand I don't buy it again. What's the big deal? All these bleatings you see in the media about supermarkets dominating our lives, well, if it means I can buy an iron or a tin of beans or a tee shirt more cheaply than I could ten years ago bring it on. I accept that producers are squeezed on price unmercifully by the giants, but market forces will prevail - it's the way of the world. I'm not pleased that our mass clothing industry has all but disappeared any more than I'm happy that Thatcher closed down the mining industry, but as the Chinese [for example] economy flourishes, so we shall see sweat shops diminish as they catch up with the West and are able to demand better wages.

I seem to have gone off on one. So I'll stop.

[Jamez]

Give it 20 years, and we'll all be working in out-of-town call centres dealing with Chinese people and their bank accounts. We'll end up worshiping a slitty-eyed version of David Beckham and a plastic-titted, hairy minged version of Jordan.

I can't wait(!) :roll:

[Finn]

We'll end up worshiping a slitty-eyed version of David Beckham

Is it really appropriate for a moderator to be making such racially-stereotypical comments?

[Sput]

Give it 20 years, and we'll all be working in out-of-town call centres dealing with Chinese people and their bank accounts. We'll end up worshiping a slitty-eyed version of David Beckham and a plastic-titted, hairy minged version of Jordan.

I can't wait(!) :roll:

You're a xenophobic cretin.

[Pete]

Who are they trying to kid, it may work up north, but not in London, its just cheesy and tacky.

I beg your pardon

I know - I love this southern attitude they have as if everyone up north loves morrisons

[Boughton]

For gawd's sake, it's a ruddy supermarket - as I said before, who gives a toss??

[Pete]

For gawd's sake, it's a ruddy supermarket - as I said before, who gives a toss??

one day you'll become so miserable your chair shall develop an intelligence and murder you for the sake of the world. until that day comes why not take ecstasy?

[martindtanderson]

Who are they trying to kid, it may work up north, but not in London, its just cheesy and tacky.

I beg your pardon

I know - I love this southern attitude they have as if everyone up north loves morrisons

I don't believe all Northerners like Morrisons. But Morrisons built up its fortune up north, and they must have been successful to be able to buy out Safeway. They have a very Northern (stereotype or not) approach, both to the style of their stores, and naming of their products. They sell pastries and pies, fresh fish, butchers, etc. They have displays made to look like village stalls, with gingham and bunting.

No other southern Metropoliton shop/supermarket would do that, because sensibilities are different, Londoners would not find little stalls appealing, so its very cringe-worthy to me, and I know what they are going for, little old ladies may like it, but city dwellers wont be fooled! (thats not to say country dwellers would)

[tvmercia]

I beg your pardon

I know - I love this southern attitude they have as if everyone up north loves morrisons

I don't believe all Northerners like Morrisons. But Morrisons built up its fortune up north, and they must have been successful to be able to buy out Safeway. They have a very Northern (stereotype or not) approach, both to the style of their stores, and naming of their products. They sell pastries and pies, fresh fish, butchers, etc. They have displays made to look like village stalls, with gingham and bunting.

No other southern Metropoliton shop/supermarket would do that, because sensibilities are different, Londoners would not find little stalls appealing, so its very cringe-worthy to me, and I know what they are going for, little old ladies may like it, but city dwellers wont be fooled!

i think you are talking out of your considerably large arse there martin, aren't you.

could you name me another supermarket that has stalls, bunting and the rest of the rubbish? no. so perhaps it would be more accurate to conclude that morrisons happened to be based in the north and their branding and format went down well with the demographic at whom it was targeted.

it seems pretty obvious to me that the reason morrisons is not welcomed with open arms is because safeway was in the somerfield and sainsburys bracket, whilst morrisons is somewhere below asda in the ranking. the safeway stores are located in more affluent areas of the cities (be they north or south), whilst the morrisons stores were not. for example the morrisons in the middle of solihull looks completely out of place.

but city dwellers wont be fooled! (thats not to say country dwellers would)

so there are no cities in the north?

[martindtanderson]

now did I say that... NO

Morrisons is very traditional and twee, harking to a rural feel, and an old fashioned type of style. Stop trying to make out I am insulting people in the North of the UK.