Branding & Re-Branding

[Adders]

From this

To
This?

Or
This?
http://www.openme.co.uk/diary/pics/superdrug.jpg

[jay]

WAS


NOW


WAS



NOW



RED ARROW (Bus Service)
WAS


NOW



Rainbow 5 (Bus service)
WAS


NOW

[rdobbie]

How about...

WAS


NOW

[Bail]

I never did understand the whole bp flower thing. Anyone know what idea behind it is exactly?

[Chris]

I never did understand the whole bp flower thing. Anyone know what idea behind it is exactly?

Having a shot in the dark here; but perhaps it's to make BP's image seem more environmentally friendly and, erm, green?

[scottishtv]

Okay, then. This thread looks pretty fun.
I'm touching on re-naming which is a wee bit off-topic here as we're on about strengthening existing brands, so sorry in advance.
Got a bit of a BT theme going on here. Here goes:
BT:
From

and

to



now



Cellnet:
From



to



then a re-name was in order to create



Anyone recall BT's LineOne?:
From



to



then change of name to



finally

[scottishtv]

Ooh, I think I'll indulge in another one (I'm just coming to terms with the fact that I'm a bit of a branding follower and closet trainspotter all in one..)

ScotRail
From British Rail to early nineties (under National Express):



Bit of a spruce up:



and a paint of the trains (rather nice):


Oops, lost the franchise to First (or Worst if you prefer) who 'created' this:


and repainted about one train for their launch:


with most others in the old colours with squint First stickers covering up the logo, or just in limbo, running about like:


I liked NX's brand and little logo, but First have totally eradicated it nearly everywhere. But even they can't get the little
logos out of the train interior carpets.

[fusionlad]

Was


Now


Was


Now


Was


Now

[Ant]

WAS:

NOW: I know this is a model but it's practically the same.

[Ant]

WAS: (Some are still in use)


NOW:


COMING SOON: Going all flexy!

[Gavin Scott]

Flexi, eh?

Now if you get on that No.26, it will bring you to the top of my road.

And no foolin.