Another High Street Rebrand

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ph2o
Posts: 29
Joined: Tue 08 Oct, 2013 21.00
Location: London / Glasgow

Hi, it's been a while. On the subject of Lloyds Bank, I noticed on a newspaper ad a different logo a few weeks ago. It's also appearing on some of their posters. Oddly there are no articles about this.

I really like it. It's not really noticeable at first. Subtle. The font is classic (slight serif) and the horse is now forward facing. Also, the green is brighter. Looks really smart.

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Nick Harvey
God
Posts: 4153
Joined: Fri 15 Aug, 2003 22.26
Location: Deepest Wiltshire
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Poor horse.

Looks like he's got aspanner in his head.
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Finn
Posts: 613
Joined: Sun 06 Nov, 2005 17.02
Location: Manchester

Nick Harvey wrote: Thu 27 Jun, 2024 15.56 Poor horse.

Looks like he's got aspanner in his head.
Why do you think he's madly bucking like that? ;)
thegeek
Posts: 879
Joined: Sat 04 Jun, 2005 12.35

Spotted the forward-facing horse on a billboard outside Blackhorse Road tube today, and kudos to the ad buyers for the placement.

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Critique
Posts: 984
Joined: Mon 17 Aug, 2009 10.37
Location: Suffolk

I was going to suggest that the billboard outside Blackhorse Road station seems to be perpetually advertising Lloyd’s Bank (as it always is when I walk past), but Streetview appears to have not captured the outside of the station with a Lloyd’s ad on it once in twelve years! The Apple Maps version of Streetview however does, so maybe I’m not going mad.
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